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The Benefits of e-Newsletters for your Small Business Marketing

by Shafik Mansur
Redberry Website Design's client Sheila Simms Watson LM, CPM of Spirit of Life Traditional Midwifery ("The Miami Midwife") uses her quarterly e-newsletter to keep in contact with her many mommas that she has served as their homebirth midwife over the years and to share birth stories, celebrations and midwifery related news and events.

The speed and ease of e-newsletter or e-zine publishing allows a wonderful diversity of subject matter, format and style. e-newsletters are delivered to subscribed readers and can function as a magazine, discussion list, or they may be advisory, providing website or product updates to customers or visitors. Basically a newsletter can be whatever you and your subscribers need it to be!

Here are some of the major benefits of e-Newsletters according to business coach Evan Carmichael

Benefit #1: An e-Newsletter enhances your company’s reputation and increases lead generation.

Benefit #2: An e-Newsletter increases the lifetime value of your clients.

Benefit #3: An e-Newsletter is a very cost-efficient and cost-effective communication channel with your clients.

Benefit #4: An e-Newsletter leverages your marketing efforts.

Benefit #5: An e-Newsletter provides instantaneous trackable results.

Benefit #6: An e-Newsletter opens the opportunity for your clients to easily and immediately interact with you and for you to promote dialog with your clients.

Benefit #7: An e-Newsletter provides a higher response rate because it is being sent to a more receptive audience.

Benefit #8: An e-Newsletter is much more cost efficient than a printed newsletter because of the significant savings in time, printing and mailing costs.

Your customers and clients are the lifeblood of your business. What better way to stay in touch with your existing customers than through an e-newsletter? An e-newsletter allows you to add personal touches to your relationship and celebrate milestones, both your own and your client’s. In addition to furthering your relationship with your clients, an e-newsletter can also allow you to introduce new products, offer special sales or discounts to your existing client base, and encourage referrals.

You know your business inside and out. No one else knows more about this than you. You are the expert. Grow your relationship with your clients by sharing some of your knowledge and win over potential clients by showing you have the answer to their problems.

This is why at Redberry Website Design, we include an e-newsletter with our Pro bundled website and market strategy package so that you can obtain all these benefits for your business.  Our personalized, professional, and branded electronic newsletter will allow you to promote your business with style by providing useful information that your newsletter subscribers want, need, and appreciate! Here are a few of the features that our e-newsletter product offers.

  • Send One-Off Emails
  • Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday
  • Setup Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months
  • Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth
  • HTML or Text Emails (HTML emails contain text version also) Send a campaign to any customer group or your entire customer database
  • Preview your campaigns by emailing it to yourself or anyone else before finalizing

Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position.  Contact our team to get your project started today!  Click Here to Get a Quote Now!

About the Author: Shafik Mansur is CEO and Director of Marketing of Redberry Services Redberry Designs. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business conversational marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the Redberry Services Redberry Designs website at You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.

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