What’s in a Brand's Identity

A product identity, or brand image are typically the attributes one associates with a brand, how the brand owner wants the consumer to perceive the brand -

...and by extension the branded company, organization, product or service. The brand owner will seek to bridge the gap between the brand image and the brand identity. An identity system and identity guideline manual allow for the consistent use of the brand’s identity through all consumer touch-points—allowing a brand to be easily recognized and gain awareness in the marketplace. A brand identity creates an emotional connection and reflects the brand positioning and desired image.

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BRAND IDENTITY DEVELOPMENT

Redberry Services® is committed to the sustainable success of small businesses.

To support this commitment, we have developed a series of brand identity social media marketing programs just for small business owners.

Through our brand asset development process, we help you deliver tangible benefits to your prospects and customers by providing relevant content that provides solutions to some of the toughest problems they are facing. This type of content benefits your customers of course. And your customers will love it. And who wouldn’t? Relevant informative content also drives your revenues, and may ultimately be the most important and effective strategy/tactic available to you for successfully positioning your products and services. What are a brand's assets? Understanding Branding Assets

Our brand identity consultation process is comprised of three phases:

It begins with an analysis of the business needs and ends with the creation of your unique brand identity portfolio to be used in your online business website and marketing implementation project.

Phase I is the introduction, discovery, research and analysis of the marketing situation and results in the creation of a document that defines the brand concept strategy for your unique brand identity development.

Phase II is where the creative work is performed and involves gathering assets and creating assets for copy, audio, video and imagery communication of your message. Refinements and selection of the most effective and impactful work is done at this point. Lastly, the final assets are selected and brand identity guidelines are created.

The final phase of the consultation process is delivery of your unique Brand Identity Portfolio and consultation on the next steps to getting you and your business successfully online with a fully customized website, online marketing social media strategy and fully integrated online business solution.

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E-mail: customerservice@redberryservices.com

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