Social Media Marketing

Developing compelling brand messages that resonate with the target market and ideal clients is most effective when used strategically and incorporated into the fabric of your business. Creating effective conversational based content and encouraging client engagement through the use of social media (Twitter, Facebook, LinkedIn, YouTube and Buzz etc.), online public relations, online community platforms and emerging web technologies is part of Redberry Designs' commitment to the sustainable success of small businesses.

To support this commitment, we have developed a series of social media marketing programs just for small business owners as part of our all-inclusive website development and online branding package. Whenever possible, all information posted on the social media site is written as lead ins to follow the complete article or post on the hosted blog on your website.  It is all about driving traffic back to your products and services on your own site.

Visit some of our clients' social media pages to see how we created a unique branding and marketing plan for you, your organization and tie it all back to your website,so that you truly own your own traffic.

Our Social Media Solutions Examples

Social Media Sites

Twitter Page -

Facebook Page

YouTube Channel

Blogger Page

LinkedIn Company

Google Profile

Google Business Listing

Picasa Album

Facebook Business Page Management

Getting Your Business on Facebook -

As part of the project and ongoing maintenance program we set up and managed a Facebook business "fan" page. This included identifying and sending "like" requests to targeted prospective clients, your existing Facebook personal friends and strategic business partners in your business and  industry to increase your visibility. We post original articles each week to your Facebook business page in the notes section. The articles are selected because they contain specific keywords that are relevant to the your industry.

Use this link to see an example: The "Miami Midwife on Facebook"

Main Facebook Account Features:

• Wall Management - Respond to general inquiries and comments as appropriate. We notify our client's by email of posts to which they should directly respond.
• Friend Management  - Identify and send custom requests to targeted prospective clients and strategic business partners weekly.
• Monthly Reports Provide - progress reports to track the effectiveness of their social media marketing campaign.

Twitter Account Management

Your Strategy on Twitter -

As part of the project and ongoing maintenance program, we set-up and manage the Twitter following. This included following strategically selected leaders in Traditional Midwifery and Home Birth industry to increase Sheila's visibility. Monthly we purge inactive or undesirable followers. From the start of the project, we create an informative custom twitter background to get the account started and push out custom written tweets. Redberry Designs posted three to five tweets per week for Spirit Of Life Traditional Midwifery which were designed for brand development and to inspire action. Tweets generally have links back to the website. As well, we prepare a Monthly Analytics Reports with a recap of progress to enable our clients to track the effectiveness of Twitter marketing campaign.  Use this link to see an example Twitter Account: Shani C Brown on Twitter

Main Twitter Account Features:

• Custom Twitter background - Designed to fit multiple monitor sizes, branded to tie into corporate brand identity.
• Informative - includes all contact information on sidebar.
• Customized personal image to brand the profile

YouTube Channel Management

Providing Video Content on YouTube -

As part of the project and ongoing maintenance program we set-up and manage the YouTube following.  This included following strategically selected leaders in your profession and industry to increase your visibility. From the start of the project we create the custom YouTube background, get the account started and upload your custom videos as well as those from industry leaders and complimentary topics.  Redberry Designs posts two to three videos per month for you which are designed for brand development and to engage your audience.   Use this link to see an example YouTube Channel: The "Miami Midwife on YouTube"

Main YouTube Channel Features:

• • Custom YouTube background - Designed to fit multiple monitor sizes, branded to tie into corporate brand identity.
• Informative - includes all contact information on sidebar.
• • Customized personal image brand the profile

In addition, Redberry optimizes your personal LinkedIn page, creates a LinkedIn company page for your organization and finds appropriate industry and trade groups for you to join on LinkedIn.