02 May
Building Your Corporate Identity With Color
by Shafik Mansur -
www.business2community.com
hello
Have you ever thought about the psychology of colors? Colors are said to be connected to emotions and actions, two interesting ideas when you think about them
Have you ever thought about the psychology of colors? Colors are said to be connected to emotions and actions, two interesting ideas when you think about them in terms of business.
How do you want a customer to feel when they’re looking at your marketing materials or browsing your website? And have you ever considered how your business’ web design, logo, business cards, and brochure colors could be altering your sales, whether good or bad?
According to a design article on Daddu, colors can influence shopping decisions, making the graphic design of your website and marketing materials a very important decision.
Curious how your website measures up? Check out the list below to see what your web design’s colors could be saying to your customers.
Blue — Safe and secure. Good if you need people to trust you.
Green — Calm and confident. Good for making people spend money.
Red — Energetic and vigorous. Good if you want people to risk.
Yellow — Optimistic and cheerful. Good if you want people have fun.
Pink — Romantic and dreamy. Good for (young) female customers.
Orange — Willing to take action. Good if you want people to act.
Black — Powerful and wealthy. Good if you want people to spend money.
The article goes on to say that certain colors work best for certain businesses. For example, if you’re in the beauty or makeup industry, pink might be a good choice because of its strong association with youth and black due to its association with prosperity. If you’re in the auto industry, you might elect your graphic design to include red because it’s associated with energy and speed and black because of its association with luxury.
I asked one of our graphic designers, Will, his opinion on this topic. He said:
“It is important to choose the right colors for your website because colors don’t just make things look pretty, they create a persona for the website. A lot of websites are blue because blue is a comfort color — police uniforms are blue, it conveys trustworthiness and reliability. Other than color, the general brightness of a website is also important. A darker website could be more entertainment-oriented, while a lighter scheme would give a more corporate feel.”
What do you think? Can colors sway a prospective customer’s decision to contact you or purchase your products or services?
Redberry Designs offers our pro bundled website design, marketing and hosting package it delivers everything that you need to take your online marketing and branding to the next level. Submit a request for quote or call us (770.783.0230) today to get started...
About the Author: Shafik Mansur is CEO and Director of Marketing of Redberry Services Redberry Designs. Redberry is an Agency that Shafik and his business partner, Jannice, created and is a specialized firm, Redberry Support Services, LLC in January of 2009 to provide small and midsize enterprises and entrepreneurs with web design, content marketing and web hosting. He is also an avid photographer and his local photographic work is featured at Noonday Photography. At Noonday Photography - Shafik delivers photo journalistic, artistic and beauty-inspired photos. Photographs natural in their beauty, framed masterfully, are art pieces that capture the magic of your day. Our photographer, with diverse experience in many photographic subjects, always provide a fresh take that takes the documenting of your events and projects to the next level. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the Redberry Services Redberry Designs website at http://www.redberryservices.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
30 Sep
New Video by Redberry Website Designs for Gary W. Chessman DPM, FACFAS
Redberry Website Designs releases a new promotional video for our client Gary W. Chessman DPM, FACFAS, Orlando Podiatric Surgeon.
With a video ad you can provide a testimonial and demonstrate your product or service in a compelling, easy to understand way. You can show, not just tell, your prospects exactly what makes your company, brand, product or service the better choice. Video marketing really brings your site up to date.
Adding a video promo to a web site has consistently shown to improve conversions. In fact, 80% of visitors will watch the ad and 52% of visitors take action, according to the Online Publishers Association. The reason why is clear… people learn more and retain more with multimedia.
Contact Redberry Website Designs to get your project stated today!
30 Aug
Is your small business ready for professional marketing, branding and website development project?
by Jannice Almansur -
We have clients that have experienced anywhere from a 20% upwards to a 60% increase in sales based on the strategies we have implemented for them. If we had to point to the one factor that was consistent among the most successful of them, it would be the fact that they all have real tangible proven business plans. Redberry Website Design partners with small businesses to help them develop and execute their growth strategies. It has been our experience that our clients experience exceptional ROI relative to the investment required to retain our services. One of the biggest challenges that we face when developing a marketing, branding, and website development strategy for prospective clients, is their lack of business plans and concrete financial planning. So I pose this question to you... Are you managing your business for success? ...or is it a series of nebulous conversations, strategies and tactics. Here are some questions that you need to answer before attempting to either acquire outside investors or even before making your own capital investments in resource, services and capital.
Does your small business, organization or non-profit?
- Prepare an annual budget?
- Have financial statements audited or reviewed (not just compiled) by a CPA annually?
- Have a mission and vision statement made known to your employees and customers?
- Engage in planning beyond the current year?
- Have an outside board of directors to help guide your company?
- Have key performance indicators that are reviewed regularly?
- Have a solid growth strategy?
- Have necessary resources (people, money, etc.) to grow?
- Have the desire, drive, and enthusiasm to grow and execute growth strategies?
We would love to hear your comments, thoughts and answers to these questions. Also if anyone has any additional questions that we have not thought of here please feel free to pose them here.
Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position. Contact our team to get your project started today! Click Here to Get a Quote Now!
About the Author: Jannice Boyd Almansur (http://www.jannice.info/) is Managing Director of Redberry Atlanta Website Designs. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business content marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the our BerryPatch Blog at http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419 and Redberry Atlanta Website Design website at http://www.redberryatlantawebsitedesign.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
26 May
The Benefits of e-Newsletters for your Small Business Marketing
by Shafik Mansur
Redberry Website Design's client Sheila Simms Watson LM, CPM of Spirit of Life Traditional Midwifery ("The Miami Midwife") uses her quarterly e-newsletter to keep in contact with her many mommas that she has served as their homebirth midwife over the years and to share birth stories, celebrations and midwifery related news and events.
The speed and ease of e-newsletter or e-zine publishing allows a wonderful diversity of subject matter, format and style. e-newsletters are delivered to subscribed readers and can function as a magazine, discussion list, or they may be advisory, providing website or product updates to customers or visitors. Basically a newsletter can be whatever you and your subscribers need it to be!
Here are some of the major benefits of e-Newsletters according to business coach Evan Carmichael
Benefit #1: An e-Newsletter enhances your company’s reputation and increases lead generation.
Benefit #2: An e-Newsletter increases the lifetime value of your clients.
Benefit #3: An e-Newsletter is a very cost-efficient and cost-effective communication channel with your clients.
Benefit #4: An e-Newsletter leverages your marketing efforts.
Benefit #5: An e-Newsletter provides instantaneous trackable results.
Benefit #6: An e-Newsletter opens the opportunity for your clients to easily and immediately interact with you and for you to promote dialog with your clients.
Benefit #7: An e-Newsletter provides a higher response rate because it is being sent to a more receptive audience.
Benefit #8: An e-Newsletter is much more cost efficient than a printed newsletter because of the significant savings in time, printing and mailing costs.
Your customers and clients are the lifeblood of your business. What better way to stay in touch with your existing customers than through an e-newsletter? An e-newsletter allows you to add personal touches to your relationship and celebrate milestones, both your own and your client’s. In addition to furthering your relationship with your clients, an e-newsletter can also allow you to introduce new products, offer special sales or discounts to your existing client base, and encourage referrals.
You know your business inside and out. No one else knows more about this than you. You are the expert. Grow your relationship with your clients by sharing some of your knowledge and win over potential clients by showing you have the answer to their problems.
This is why at Redberry Website Design, we include an e-newsletter with our Pro bundled website and market strategy package so that you can obtain all these benefits for your business. Our personalized, professional, and branded electronic newsletter will allow you to promote your business with style by providing useful information that your newsletter subscribers want, need, and appreciate! Here are a few of the features that our e-newsletter product offers.
- Send One-Off Emails
- Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday
- Setup Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months
- Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth
- HTML or Text Emails (HTML emails contain text version also) Send a campaign to any customer group or your entire customer database
- Preview your campaigns by emailing it to yourself or anyone else before finalizing
Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position. Contact our team to get your project started today! Click Here to Get a Quote Now!
About the Author: Shafik Mansur is CEO and Director of Marketing of Redberry Services Redberry Designs. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business conversational marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the Redberry Services Redberry Designs website at http://www.redberryservices.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
07 May
An Overview of Redberry Atlanta Website Design's Powerful Adobe Hosting Platform
by Jannice Almansur -
HOSTING PLATFORM
- We have combined a solution
- ...that takes into consideration branding, marketing and providing more than just a website, but more so a full service hosting platform with a powerful completely integrated database, content management, e-commerce and email marketing solution.
We give you, the small business owner, the powerful tools to level the playing field, allowing you to compete with the big guys...We put you back in control of creating lasting success! More - Main Features
- Our fully integrated system gives you the power of multiple software suites, easily controlled from one central interface. Managing your business has never been so simple! Learn More or view Full Features
Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position. Contact our team to get your project started today! Click Here to Get a Quote Now!
About the Author: Jannice Boyd Almansur (http://www.jannice.info/) is Managing Director of Redberry Atlanta Website Designs. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business content marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the our BerryPatch Blog at http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419 and Redberry Atlanta Website Design website at http://www.redberryatlantawebsitedesign.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
03 Mar
Guaranteed strategy to increase your website rankings.
by Shafik Mansur -
A blog attracts both new visitors and search engines to your site. Providing fresh content on your blog can increase the frequency of search engine spider visits and this promotes the ranking of your site in search results as an authoritative web site. The higher your site ranks in searches, the more likely qualified potential customers are to visit it and make a purchase or engage your services. Your blog simply makes your website easier to find.
Your content in the blog is there to attract, acquire and engage customers. Here is a guaranteed approach to using keywords properly to increase search engine rankings of your website.
Your blog posts should not only be relevant to your business’ products, services or industry, they should make ample use of the important keywords that people associate with your business. A keyword is a word or phrase that relates to your niche. These keywords are used to search for your business on the internet. Google, for example, even provides tools to allow you to determine the best keywords related to your products or services.
These words should then be generously incorporated into your blog posts in a natural density that is both readable and logical. The subjects of your blog posts can be taken directly from your top keywords. In addition, by working your location or business name into the blog post text, this will provide clear associations of your keywords to your location and/or business to the search engines.
Avoid over use of keywords by writing for humans. The complex algorithms that search engines use to rank sites have evolved to the point that simple keyword stuffing is considered an unethical practice because what you actually do is use the keyword in question throughout the text suspiciously often. Having in mind that the recommended keyword density is from 3 to 7%, anything above this, say 10% density starts to look very much like keyword stuffing and it is likely that will not get unnoticed by search engines. A text with 10% keyword density can hardly make sense, if read by a human. Google some time ago imposed a penalty for web pages that are keyword-stuffed and over-optimized in general; will result in lowered rankings. As long as your blog posts are written for humans to read and understand, then you should have little concern over possible ranking penalties for using keywords in your posts. A good rule though is to keep your keyword density around 2%. That percentage is for each keyword or phrase, not for all the keywords you might have in that post. If your keyword density is too high it can appear to the search engines that you are keyword stuffing. With the Google keyword tool, you can enter a few key phrases from your blog post and find out which terms are being searched, then nudge your post in that direction … go on, try it. It’s fun. There also is a tutorial to help you figure out how to use this tool and you can find it here.
Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position. Contact our team to get your project started today! Click Here to Get a Quote Now!
About the Author: Shafik Mansur is CEO and Director of Marketing of Redberry Services Redberry Designs. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business conversational marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the Redberry Services Redberry Designs website at http://www.redberryservices.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
14 Jan
Portfolio - RedberryDesigns.com
by Jannice Almansur -
Whew...Shafik and I have been working on our portfolio and updating some social media pages for our business. We are amazed at how much work we did in 2010 and how many new Redberry Designs creations exist because of that work. Please take a moment to visit our new portfolio... if you know anyone that needs a fresh look for 2011 please share it with them as well... http://www.redberrydesigns.com/
Findability! It's all about building a resource rich community...
Redberry Designs is an agency specializing in Online Marketing Solutions, Brand Identity Consulting and Website Design and Hosting for Small Businesses. Website design, development and content marketing is all about developing compelling brand messages that resonate with the target market and ideal clients and is most effective when used strategically and incorporated into the fabric of your business. Creating effective conversational based content and encouraging client engagement through the use of social media (Twitter, Facebook, LinkedIn, YouTube and Buzz etc.), online public relations, online community platforms and emerging web technologies is part of Redberry Designs' commitment to the sustainable success of small businesses.Use this link to check out my Google profile portfolio... A Google profile is very effective way to organically promote your businesses...contact a Redberry Designs team member to learn more about other ways we can help you optimize your findability! Contact Us Now!
01 Jan
Happy New Year
To our wonderful clients, dear friends and family...best wishes for an prosperous and rewarding new year....
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