02 May
Building Your Corporate Identity With Color
by Shafik Mansur -
www.business2community.com
hello
Have you ever thought about the psychology of colors? Colors are said to be connected to emotions and actions, two interesting ideas when you think about them
Have you ever thought about the psychology of colors? Colors are said to be connected to emotions and actions, two interesting ideas when you think about them in terms of business.
How do you want a customer to feel when they’re looking at your marketing materials or browsing your website? And have you ever considered how your business’ web design, logo, business cards, and brochure colors could be altering your sales, whether good or bad?
According to a design article on Daddu, colors can influence shopping decisions, making the graphic design of your website and marketing materials a very important decision.
Curious how your website measures up? Check out the list below to see what your web design’s colors could be saying to your customers.
Blue — Safe and secure. Good if you need people to trust you.
Green — Calm and confident. Good for making people spend money.
Red — Energetic and vigorous. Good if you want people to risk.
Yellow — Optimistic and cheerful. Good if you want people have fun.
Pink — Romantic and dreamy. Good for (young) female customers.
Orange — Willing to take action. Good if you want people to act.
Black — Powerful and wealthy. Good if you want people to spend money.
The article goes on to say that certain colors work best for certain businesses. For example, if you’re in the beauty or makeup industry, pink might be a good choice because of its strong association with youth and black due to its association with prosperity. If you’re in the auto industry, you might elect your graphic design to include red because it’s associated with energy and speed and black because of its association with luxury.
I asked one of our graphic designers, Will, his opinion on this topic. He said:
“It is important to choose the right colors for your website because colors don’t just make things look pretty, they create a persona for the website. A lot of websites are blue because blue is a comfort color — police uniforms are blue, it conveys trustworthiness and reliability. Other than color, the general brightness of a website is also important. A darker website could be more entertainment-oriented, while a lighter scheme would give a more corporate feel.”
What do you think? Can colors sway a prospective customer’s decision to contact you or purchase your products or services?
Redberry Designs offers our pro bundled website design, marketing and hosting package it delivers everything that you need to take your online marketing and branding to the next level. Submit a request for quote or call us (770.783.0230) today to get started...
About the Author: Shafik Mansur is CEO and Director of Marketing of Redberry Services Redberry Designs. Redberry is an Agency that Shafik and his business partner, Jannice, created and is a specialized firm, Redberry Support Services, LLC in January of 2009 to provide small and midsize enterprises and entrepreneurs with web design, content marketing and web hosting. He is also an avid photographer and his local photographic work is featured at Noonday Photography. At Noonday Photography - Shafik delivers photo journalistic, artistic and beauty-inspired photos. Photographs natural in their beauty, framed masterfully, are art pieces that capture the magic of your day. Our photographer, with diverse experience in many photographic subjects, always provide a fresh take that takes the documenting of your events and projects to the next level. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the Redberry Services Redberry Designs website at http://www.redberryservices.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
14 Jan
CONVERSATIONAL MARKETING IS...
CONVERSATIONAL MARKETING IS...
by Jannice Almansur -
Uniquely well suited to small businesses budget friendly - does not take a large investment in fact many techniques are DYI. Removes barrios between you and your community. It is with friends, family, relatives, colleagues (your community). Being an expert resource within a niche (you do one thing and you do it well).
Conversational marketing is...
Marketing via online social media sites
- No cost for entry (they are free...sign-up and get started today)
- Topical relevant (extreme growth in user subscriptions: multi generational, ethnic, gender)
- Most relevant and popular (Facebook, YouTube, Twitter, LinkedIn and Blogs i.e. Blogger and Word Press)
- Easy to use no special skills required
- Real-time - interactions (two-way communication) A two-way interaction
- No location barriers
- Helps you drive qualified traffic back to your website.
Conversational marketing is...
Affordable and powerful with real measurable outcomes
As smaller organizations that do not have huge budgets that they can just throw money at every approach out there and see what sticks, it needs to be an effective budget friendly approach. Even choosing to work with a professional company to set-up sites, develop and manage strategy and maintain communities are affordable to most small budgets. If you can't currently make investments, DIY options are plentiful, there is information everywhere on the web to help with most aspects of getting your business on the right track.
Conversational marketing is...
Helpful, educational, entertaining, relevant (timely)
The concept of marketing by real time two-way interactions allows you to capitalize on your expertise and passion about your subject. Instead of spending your time trying to attract clients by shouting at them with ads, you can engage them by providing what they need most...Help to get something done and education on how to do something, or even just by entertaining them or engaging them in relevant topical events.
Conversational marketing is...
Smart and requires planning and strategy
Conversational marketing is research, discovery, planning, strategy and implementation. This means that it is not a quick fix. You need to be in it for the long haul. With the exception of those of you that consider "Writer", "Video Producer", or "Spoken Word Artist" your profession, it will not be easy, but it will be worth it in the long run. Through this approach you will build a portfolio of "Brand Assets" that would be the envy of any Fortune 500 company, but they will be uniquely yours...uniquely your story.
Conversational marketing is...
Very specific and targeted to your ideal clients
Once you get clear on who is your ideal client, what they want or need, and how you can fill that need, then fulfill that gap with the information, resources, tips, tricks and how to's...In a word "content", then you will have under your control the most powerful marketing approach of the 21st century.
Conversational Marketing Is Not... Learn more
Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position. Contact our team to get your project started today! Click Here to Get a Quote Now!
About the Author: Jannice Boyd Almansur (http://www.jannice.info/) is Managing Director of Redberry Atlanta Website Designs. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business content marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the our BerryPatch Blog at http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419 and Redberry Atlanta Website Design website at http://www.redberryatlantawebsitedesign.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
14 Jan
CONVERSATIONAL MARKETING IS NOT...
CONVERSATIONAL MARKETING IS NOT...
by Jannice Almansur -
Not a substitute for high quality products and services. Companies with less-than-stellar reputations can converse with consumers and the mere act of conversing will fool some of them some of the time, but such engagement realistically has little tangible impact if consumers are not satisfied with what you are selling them.
Consumer perception is based primarily on the quality of the products and services you provide and improving those things is often not easy for companies. If you are not providing your current clients with a quality interaction with your products, services or support then this approach may not be the best option for you unless you are trying to get honest feedback to fix your issues. Expect not to be able to ensure the conversation is one-way or the other, you cannot control the feedback, that’s a risk you take when you open your company up to negative feedback & truly understand the importance of the word ‘social’ in social media. Best practices around customer interactions are the only route for success with conversational marketing.
Conversational marketing is not...
Not marketing through interrupting (i.e. Viral Marketing, Spam, Banner Ads, Pay-Per-Click Marketing)
We are all aware of the annoying series of advertisements that we must endure when we do not have TIVO, or the 20 seconds of ads that precede that latest viral video that you are trying to watch, or the flashing banner ad for insurance or mortgages on the site you are visiting. Marketing through interruption is the advertising concept that says put the brand and message everywhere, on buses, on television and radio commercials, on blimps over football stadiums, in glossy full page magazine ads and on t-shirts and other swag. It is the marketing equivalent of "Shock and Awe". It does not seek to build relationships, it does not look to understand the customer's true needs outside of focus groups and psychometric data-mining nor does it care about how much you may dislike it or wish it to stop. It is increasingly brash, loud and obnoxious, like a stalkerish masher in a singles bar as the night nears last call. Consumers seek any method available to shut it TIVO, by averting their eyes and attention away or by simply tuning it out.
Conversational marketing is not...
Not about driving streams of unqualified traffic to your website
Rather than trying to generate huge streams of traffic to your site, whether unqualified or not, in the hopes that some visitors will stay long enough to perhaps click a link and purchase a product, subscribe to your newsletter or engage your services, Conversational Marketing seeks to attract the correct target for your specific products, services or expertise and instead focuses on fulfilling their needs. The concept of marketing by real-time two way interactions allows you to capitalize on your expertise and passion about your subject. Instead of spending your time trying to attract clients by shouting at them with ads, you can engage them by providing what they need most...Help to get something done and education on how to do something, or even just by entertaining then or engaging them in relevant topical events.
Conversational marketing is not...
Not accumulation marketing
Conversational marketing is research, discovery, planning, strategy and implementation. This means that it is not a quick fix. You need to be in it for the long haul. With the exception of those of you that consider "Writer", "Video Producer", or "Spoken Word Artist" your profession, it will not be easy, but it will be worth it in the long-run. Through this approach you will build a portfolio of "Brand Assets" that would be the envy of any Fortune 500 company, but they will be uniquely yours...uniquely your story.
Conversational marketing is not...
It is not an excuse to continue to engage via unsuitable marketing techniques.
Poor product and customer support will cause some social media contact points to be used as the best place for consumers to share bad customer experiences.
Conversational marketing is not...
Not overly generalized
The process and results delivered are your unique prospective on topics and information of interest to your audience. So you should not be talking about puppies when you are an expert on roofing, foundations and house framing. First while everyone loves puppies, you need to respect your audience's time by giving them exactly what they are looking for without unrelated fluff. Next the key to success this marketing approach is providing valuable content that educates, answers questions or entertains. So, keep specific and keep in on topic.
Conversational marketing is not...
Not ego-driven (Me, Me, Me marketing) - Gimmicks - "get anything quick" schemes
Don't be so inwardly focused that you forget that it is also about content that starts with you giving them resources! Just keep in mind that it is not marketing through interruption, it is about providing value and don't be afraid to promote others who have valuable information that your audience will appreciate knowing about. Content sharing is a great opportunity to showcase other great vendors, because you are only as good as your resources, if you have great contacts with other businesses that offer services that compliment and partner well with yours and your audiences needs, it is a great win for you and them!
Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position. Contact our team to get your project started today! Click Here to Get a Quote Now!
About the Author: Jannice Boyd Almansur (http://www.jannice.info/) is Managing Director of Redberry Atlanta Website Designs. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business content marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the our BerryPatch Blog at http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419 and Redberry Atlanta Website Design website at http://www.redberryatlantawebsitedesign.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
14 Jan
Portfolio - RedberryDesigns.com
by Jannice Almansur -
Whew...Shafik and I have been working on our portfolio and updating some social media pages for our business. We are amazed at how much work we did in 2010 and how many new Redberry Designs creations exist because of that work. Please take a moment to visit our new portfolio... if you know anyone that needs a fresh look for 2011 please share it with them as well... http://www.redberrydesigns.com/
Findability! It's all about building a resource rich community...
Redberry Designs is an agency specializing in Online Marketing Solutions, Brand Identity Consulting and Website Design and Hosting for Small Businesses. Website design, development and content marketing is all about developing compelling brand messages that resonate with the target market and ideal clients and is most effective when used strategically and incorporated into the fabric of your business. Creating effective conversational based content and encouraging client engagement through the use of social media (Twitter, Facebook, LinkedIn, YouTube and Buzz etc.), online public relations, online community platforms and emerging web technologies is part of Redberry Designs' commitment to the sustainable success of small businesses.Use this link to check out my Google profile portfolio... A Google profile is very effective way to organically promote your businesses...contact a Redberry Designs team member to learn more about other ways we can help you optimize your findability! Contact Us Now!
17 Jul
Conversational Marketing by Jannice Almansur
by Jannice Almansur -
Jannice Almansur of Redberry Designs discusses new trends and methods in marketing and the move from interruption marketing to conversation marketing, niche marketing and content marketing that are uniquely well-suited for small business.
Comments
Post has no comments.