02 May
Building Your Corporate Identity With Color
by Shafik Mansur -
www.business2community.com
hello
Have you ever thought about the psychology of colors? Colors are said to be connected to emotions and actions, two interesting ideas when you think about them
Have you ever thought about the psychology of colors? Colors are said to be connected to emotions and actions, two interesting ideas when you think about them in terms of business.
How do you want a customer to feel when they’re looking at your marketing materials or browsing your website? And have you ever considered how your business’ web design, logo, business cards, and brochure colors could be altering your sales, whether good or bad?
According to a design article on Daddu, colors can influence shopping decisions, making the graphic design of your website and marketing materials a very important decision.
Curious how your website measures up? Check out the list below to see what your web design’s colors could be saying to your customers.
Blue — Safe and secure. Good if you need people to trust you.
Green — Calm and confident. Good for making people spend money.
Red — Energetic and vigorous. Good if you want people to risk.
Yellow — Optimistic and cheerful. Good if you want people have fun.
Pink — Romantic and dreamy. Good for (young) female customers.
Orange — Willing to take action. Good if you want people to act.
Black — Powerful and wealthy. Good if you want people to spend money.
The article goes on to say that certain colors work best for certain businesses. For example, if you’re in the beauty or makeup industry, pink might be a good choice because of its strong association with youth and black due to its association with prosperity. If you’re in the auto industry, you might elect your graphic design to include red because it’s associated with energy and speed and black because of its association with luxury.
I asked one of our graphic designers, Will, his opinion on this topic. He said:
“It is important to choose the right colors for your website because colors don’t just make things look pretty, they create a persona for the website. A lot of websites are blue because blue is a comfort color — police uniforms are blue, it conveys trustworthiness and reliability. Other than color, the general brightness of a website is also important. A darker website could be more entertainment-oriented, while a lighter scheme would give a more corporate feel.”
What do you think? Can colors sway a prospective customer’s decision to contact you or purchase your products or services?
Redberry Designs offers our pro bundled website design, marketing and hosting package it delivers everything that you need to take your online marketing and branding to the next level. Submit a request for quote or call us (770.783.0230) today to get started...
About the Author: Shafik Mansur is CEO and Director of Marketing of Redberry Services Redberry Designs. Redberry is an Agency that Shafik and his business partner, Jannice, created and is a specialized firm, Redberry Support Services, LLC in January of 2009 to provide small and midsize enterprises and entrepreneurs with web design, content marketing and web hosting. He is also an avid photographer and his local photographic work is featured at Noonday Photography. At Noonday Photography - Shafik delivers photo journalistic, artistic and beauty-inspired photos. Photographs natural in their beauty, framed masterfully, are art pieces that capture the magic of your day. Our photographer, with diverse experience in many photographic subjects, always provide a fresh take that takes the documenting of your events and projects to the next level. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the Redberry Services Redberry Designs website at http://www.redberryservices.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
30 Aug
Is your small business ready for professional marketing, branding and website development project?
by Jannice Almansur -
We have clients that have experienced anywhere from a 20% upwards to a 60% increase in sales based on the strategies we have implemented for them. If we had to point to the one factor that was consistent among the most successful of them, it would be the fact that they all have real tangible proven business plans. Redberry Website Design partners with small businesses to help them develop and execute their growth strategies. It has been our experience that our clients experience exceptional ROI relative to the investment required to retain our services. One of the biggest challenges that we face when developing a marketing, branding, and website development strategy for prospective clients, is their lack of business plans and concrete financial planning. So I pose this question to you... Are you managing your business for success? ...or is it a series of nebulous conversations, strategies and tactics. Here are some questions that you need to answer before attempting to either acquire outside investors or even before making your own capital investments in resource, services and capital.
Does your small business, organization or non-profit?
- Prepare an annual budget?
- Have financial statements audited or reviewed (not just compiled) by a CPA annually?
- Have a mission and vision statement made known to your employees and customers?
- Engage in planning beyond the current year?
- Have an outside board of directors to help guide your company?
- Have key performance indicators that are reviewed regularly?
- Have a solid growth strategy?
- Have necessary resources (people, money, etc.) to grow?
- Have the desire, drive, and enthusiasm to grow and execute growth strategies?
We would love to hear your comments, thoughts and answers to these questions. Also if anyone has any additional questions that we have not thought of here please feel free to pose them here.
Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position. Contact our team to get your project started today! Click Here to Get a Quote Now!
About the Author: Jannice Boyd Almansur (http://www.jannice.info/) is Managing Director of Redberry Atlanta Website Designs. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business content marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the our BerryPatch Blog at http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419 and Redberry Atlanta Website Design website at http://www.redberryatlantawebsitedesign.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
20 Jun
Best Strategies to Boost Your Online Visibility Using Video
by Jannice Almansur -
Video is an excellent way to communicate your message in a dynamic interactive way.
Web Video is an excellent way to deliver your message and make a great impression and is one of the most effective methods of communicating your business essentials. Tell your story quickly, compellingly and relevantly! Online video adds a new dimension to content marketing enhancing your website and should be considered by any website owner who is serious about making their website effective and competitive.
Now that you have made the decision to post your video online. Here are our best strategies and tips designed to help you to be found online, presented in these three videos produced by the team here at Redberry Atlanta Website Design.Get ready to discover how to take clear steps to boost your visibility online using video. Playlist: Segment 1, 2 and 3:
Summary of Segments:
Building Context
Summary of Building Context
Start with creating context for your post by giving the search engines what they need to understand your video content. And that is text that was written with these three keys in mind as they relate to the title, tags and description.
You will want to take some extra care to as you craft the title, tags and description.
- Be very descriptive
- Make them keyword rich
- And keyword strategic
Make sure that you create the title and tags that give the most detail so that your topic is clear. Try researching your keywords before including them in your title and tags.
Distribution
In segment two, I cover distribution, which is very important. You can either do this yourself or if you have a large project to get out, Redberry Website Design can do this for you. Whether you do it yourself or have us do it for you, the principle is the same, you take your video and publish it to different sites such as Vimeo, Slideshare, YouTube. One thing to keep in mind about these sharing services is that they all have their own unique engaged audiences. (Please click on the image at the beginning of this post to get a downloadable PDF list of the top 10 places to post and host your videos and well as the poster.)
Once you have uploaded your video to the video hosting sites, you can then share them to variety of places. You can them embed them to your blog, other bloggers sites, your webpages, and social media pages.
Covered in this segment is the biggest take-way which is that your video builds web context by having linked it from the video hosting site to your website and to other sites which continues to build context to help search engines understand what the video is about. This is where the descriptive content you put in the title, tags and description really comes into play, but don't forget to also continue to build context when it comes to your blog and website. Don't just post the video by itself. Instead, make it part of an written article and create a compelling title, tags and include links to other related resources or web pages on your blog for the video.
At Redberry Website Design, we call this driving them back home... and is key to owning your own traffic.
Distribution on Facebook
Finally in segment 3, we have a specific conversation about how to use this video distribution technique for Facebook. Facebook is the one time that we recommend that you not embed your video to share it. You can of course link to a YouTube video on your Facebook wall, however a superior approach is to upload your videos directly to Facebook.
Here is why....
Facebook's EdgeRank algorithm determines what we see in the news feeds. For instance, it does not include your friends' latest accomplishments in Farmville that really does not make it into the top news that we see by default when we log into facebook. It selectively pulls out the most interesting things, and most important to you is that it gives video a little more weight. So if you upload a video directly to Facebook, it is going to get some extra visibility love from EdgeRank. and if your people are liking, sharing and commenting on your video and interacting with it. That is going to boost it even higher.
Now here is where something really awesome happens...
Imagine that you and I are friends on Facebook and I upload a video and you like it. The people who you are friends within your network are also going to see the fact that you liked that video, and they're going to see that video in their news feeds. Best of all there will be a "like" button to my video in your friend's news feed and you know what if your friend is into digital communications then I have just been introduced to them via you, now they have the opportunity to become a fan of my business page, because the invitation is embedded in that video. So there is a real tangible bonus when you upload video directly to Facebook.
So all of this is great, but please keep in mind that video is an excellent way to get relevant information to your audience, so make sure that your video has information that they want, like or will find interesting, and will want to share, like and engage. All content is not created equal, so try to make yours interesting and relevant for your target audience ...follow these steps and you will supercharge the online visibility of your video content.
Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position. Contact our team to get your project started today! Click Here to Get a Quote Now!
About the Author: Jannice Boyd Almansur (http://www.jannice.info/) is Managing Director of Redberry Atlanta Website Designs. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business content marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the our BerryPatch Blog at http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419 and Redberry Atlanta Website Design website at http://www.redberryatlantawebsitedesign.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
08 May
Happy Mother’s Day to all those great women that make us all possible…because of your love, devotion and sacrifice we flourish…
by Jannice Almansur -
Who fed me from her gentle breast
And hushed me in her arms to rest,
And on my cheek sweet kisses prest?
My Mother.
Who ran to help me when I fell,
And would some pretty story tell,
Or kiss the place to make it well?
My mother.
~Ann Taylor
A mother is the truest friend we have, when trials heavy and sudden, fall upon us; when adversity takes the place of prosperity; when friends who rejoice with us in our sunshine desert us; when trouble thickens around us, still will she cling to us, and endeavor by her kind precepts and counsels to dissipate the clouds of darkness, and cause peace to return to our hearts. ~Washington Irving
Enjoy your day and know that we love you always!
07 May
An Overview of Redberry Atlanta Website Design's Powerful Adobe Hosting Platform
by Jannice Almansur -
HOSTING PLATFORM
- We have combined a solution
- ...that takes into consideration branding, marketing and providing more than just a website, but more so a full service hosting platform with a powerful completely integrated database, content management, e-commerce and email marketing solution.
We give you, the small business owner, the powerful tools to level the playing field, allowing you to compete with the big guys...We put you back in control of creating lasting success! More - Main Features
- Our fully integrated system gives you the power of multiple software suites, easily controlled from one central interface. Managing your business has never been so simple! Learn More or view Full Features
Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position. Contact our team to get your project started today! Click Here to Get a Quote Now!
About the Author: Jannice Boyd Almansur (http://www.jannice.info/) is Managing Director of Redberry Atlanta Website Designs. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business content marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the our BerryPatch Blog at http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419 and Redberry Atlanta Website Design website at http://www.redberryatlantawebsitedesign.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
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