Redberry Website Designs releases a new promotional video for our client Gary W. Chessman DPM, FACFAS, Orlando Podiatric Surgeon.
With a video ad you can provide a testimonial and demonstrate your product or service in a compelling, easy to understand way. You can show, not just tell, your prospects exactly what makes your company, brand, product or service the better choice. Video marketing really brings your site up to date.
Adding a video promo to a web site has consistently shown to improve conversions. In fact, 80% of visitors will watch the ad and 52% of visitors take action, according to the Online Publishers Association. The reason why is clear… people learn more and retain more with multimedia.
As part of Redberry Website Design's bundled website, marketing and hosting packages, we create a branded video to promote your business. These may involve onsite video shoots or we may simply use client provided images and audio depending on the package that you choose. Here is an example of a recent video that was produced by Redberry Website Design for Curtain Call Unlimited, Inc. and Juanita Richburg Seon. Curtain Call Unlimited, Inc. is a non-profit organization that serves to educate young people about Essential Media Literacy and Media Education Concepts. Curtain Call Unlimited, Inc.specializes in personal enrichment and media literacy training as well as providing outlets for the creativeness of the young people who receive the training.
Tell your compelling
story, quickly and relevantly! Video is an excellent way to communicate your
message in a dynamic interactive way. Web Video is an excellent way to deliver
your message, make a great impression and is one of the most effective methods
of communicating your business essentials. Online video adds a new dimension to
content marketing enhancing your website by making it effective and
competitive.
Redberry Website Design produced this video promo for Orlando Podiatric Surgeon Gary W. Chessman DPM, FACFAS as part of the website and online marketing project for OrlandoPodiatry.com.
For Sheila Simms Watson, Licensed Midwife at Spirit of Life Traditional Midwifery, Redberry Website Design created a promotional video that introduces this beloved Miami Midwife using a biographical approach with Sheila Simms Watson telling her personal story of how she became a midwife and what the art and tradition of midwifery means to her. This video has had over 2,300 views to date.
Here are 5 excellent ways to promote your business using video!
Record customer testimonials -
on videos and upload them to YouTube. Then tweet about these videos, or mention them on Facebook, to get people to see them. .
Create videos to answer
your customers‟ most frequently asked questions, including questions they should ask but possibly don't know to ask.
Does your company adhere to some painstaking quality control standards?
Show these extra steps on video. Even if your competitors follow the same processes, you will come to “own” the quality control standards with your videos.
The rule of thumb is
that when people see the steps you take to make a quality product, they place a higher value on it.
Demonstrate how your product is used.
Show it in action, show how easy it is to use or how it solves a problem. Don’t assume your customers already know all this.
Whether its subtly blended into your web pages, stand alone clips or a branded YouTube page, Redberry Designs video production team can help you make an impact. We film, edit and create fast downloading flash web video for websites.
As part of the Redberry Designs process for developing content for your website project, we often create videos as a very effective medium for conveying and promoting your message, products or services. For Miami midwife Sheila Simms Watson, we created a video that told her personal story of how she became a midwife. Using her existing bio that was on her old site, we broke it up into about 30 one to two sentence tracks in a script format and simply had her read the text out loud. We utilized AudioAcrobat's conference line feature for Sheila to call in and record the script at her convenience. Once the completed audio file was downloaded, we used Adobe® Soundbooth® to separate the file into individual tracks, trimming dead air and removing false starts. The edited tracks were then reassembled into one audio file and the sound quality enhanced.
In conjunction with the website development of Spirit of Life Midwifery by Redberry Designs, we had accumulated many images and videos from Sheila of her mothers, babies and births. We selected the ones that we felt best conveyed the emotion and tone of the video subject and then created our video using Adobe® AfterEffects® and PremierPro®. Here is the finished product. My Journey into Midwifery.
Click here to visit Sheila's Spirit of Life Midwifery Facebook page to see how Sheila has leveraged this video content to create buzz around her business and stay top of mind in her existing community. Provide high quality niche resonating content and they will share. Here is a screenshot of Sheila's Facebook page showing the shares and wonderful comments made by her friends and fans after they viewed her video.
About the Author: Shafik Mansur is CEO and Director of Marketing of Redberry Services Redberry Designs. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business conversational marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the Redberry Services Redberry Designs website at http://www.redberryservices.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
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