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Please click on the image to the left to get a downloadable PDF list of the top 10 places to post and host your videos and this poster.

Video is an excellent way to communicate your message in a dynamic interactive way.

Web Video is an excellent way to deliver your message and make a great impression and is one of the most effective methods of communicating your business essentials. Tell your story quickly, compellingly and relevantly! Online video adds a new dimension to content marketing enhancing your website and should be considered by any website owner who is serious about making their website effective and competitive.

Now that you have made the decision to post your video online. Here are our best strategies and tips designed to help you to be found online, presented in these three videos produced by the team here at Redberry Atlanta Website Design.

Get ready to discover how to take clear steps to boost your visibility online using video. Playlist: Segment 1, 2 and 3: 



Summary of Segments:

Building Context




Summary of Building Context 
Start with creating context for your post by giving the search engines what they need to understand your video content.  And that is text that was written with these three keys in mind as they relate to the title, tags and description.  

You will want to take some extra care to as you craft the title, tags and description. 

1. Be very descriptive 
2. Make them keyword rich 
3. And keyword strategic 

Apply these three keys to any content that you post online and you will be well on your way to creating the context and relevance that both your search engines and prospects require to find your videos online.   

Make sure that you create the title and tags that give the most detail so that your topic is clear.  Try researching your keywords before including them in your title and tags.        

Distribution

In segment two, I cover distribution, which is very important.  You can either do this yourself or if you have a large project to get out, Redberry Website Design can do this for you. Whether you do it yourself or have us do it for you, the principle is the same, you take your video and publish it to different sites such as Vimeo, Slideshare, YouTube. One thing to keep in mind about these sharing services is that they all have their own unique engaged audiences. (Please click on the image at the beginning of this post to get a downloadable PDF list of the top 10 places to post and host your videos and well as the poster.)

Once you have uploaded your video to the video hosting sites, you can then share them to variety of places. You can them embed them to your blog, other bloggers sites, your webpages, and social media pages.

Covered in this segment is the biggest take-way which is that your video builds web context by having linked it from the video hosting site to your website and to other sites which continues to build context to help search engines understand what the video is about.  This is where the descriptive content you put in the title, tags and description really comes into play, but don't forget to also continue to build context when it comes to your blog and website.  Don't just post the video by itself. Instead, make it part of an written article and create a compelling title, tags and include links to other related resources or web pages on your blog for the video. 

At Redberry Website Design, we call this driving them back home... and is key to owning your own traffic.

Distribution on Facebook

Finally in segment 3, we have a specific conversation about how to use this video distribution technique for Facebook.  Facebook is the one time that we recommend that you not embed your video to share it. You can of course link to a YouTube video on your Facebook wall, however a superior approach is to upload your videos directly to Facebook.

Here is why....

Facebook's EdgeRank algorithm determines what we see in the news feeds. For instance, it does not include your friends' latest accomplishments in Farmville that really does not make it into the top news that we see by default when we log into facebook. It selectively pulls out the most interesting things, and most important to you is that it gives video a little more weight. So if you upload a video directly to Facebook, it is going to get some extra visibility love from EdgeRank. and if your people are liking, sharing and commenting on your video and interacting with it. That is going to boost it even higher. 

Now here is where something really awesome happens...

Imagine that you and I are friends on Facebook and I upload a video and you like it. The people who you are friends within your network are also going to see the fact that you liked that video, and they're going to see that video in their news feeds. Best of all there will be a "like" button to my video in your friend's news feed and you know what if your friend is into digital communications then I have just been introduced to them via you, now they have the opportunity to become a fan of my business page, because the invitation is embedded in that video.  So there is a real tangible bonus when you upload video directly to Facebook.

So all of this is great, but please keep in mind that video is an excellent way to get relevant information to your audience, so make sure that your video has information that they want, like or will find interesting, and will want to share, like and engage. All content is not created equal, so try to make yours interesting and relevant for your target audience ...follow these steps and you will supercharge the online visibility of your video content.  

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Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position.  Contact our team to get your project started today!  Click Here to Get a Quote Now!

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About the Author: Jannice Boyd Almansur (http://www.jannice.info/) is Managing Director of  Redberry Atlanta Website Designs. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business content marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the our BerryPatch Blog at http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419 and Redberry Atlanta Website Design website at http://www.redberryatlantawebsitedesign.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.

This is great news for small businesses and content marketers.  The team here at Redberry Website Design have been praising the value and benefits for small businesses to develop and implement a consistent high quality content marketing strategy.  

We have repeatedly sang the praises of content marketing as being uniquely well suited to small businesses because it is budget friendly - does not take a large investment. In fact, many techniques are DIY; It also removes barriers between you and your community and is shared with friends, family, relatives, colleagues (your community). Being an expert resource within a niche (you do one thing and you do it well) meas that you have many great tips, insights and strategies to give to your prospective clients and existing customers.  

Taking the steps to create, share and promote this information through your website's blog and other social media sites is the essence of content marketing and now Google is rewarding your efforts with higher authority search results. Take a moment to read this article below that I found today on HotFrog.com.  The author has done a good job explaining exactly what the changes to the Google algorithm mean to all small businesses.

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Google's latest major algorithm change puts emphasis on quality content

By Chris Lee

Google's recent 'Panda' update changed radically the way the world's most powerful search engine indexes and ranks websites. The good news is that Google now respects 'higher-quality content'; the question is just what does that mean for small and medium-sized businesses?

In April 2011, Google - the world's most influential search engine – amended the way it ranks websites in all English-speaking countries with an algorithm update called ' Panda '. Unless you follow search marketing blogs and news you may well have missed this story, but it is vitally important – and beneficial – to the online marketing of small and medium-sized businesses everywhere.

What Panda did was clamp down on so-called 'content farms', content-heavy sites that featured high up on search engines purely on the strength of their text-based content and links. Most of these easily-findable sites are designed to generate ad revenues from page views but the relevance of their content to the average surfer is often limited and leads them to leave the site to look elsewhere for what they really wanted to find. Sites regarded as content farms have seen their visibility hit significantly by Panda while other sites – particularly those with comments and interaction on them – saw their domain visibility increase. An early indication of the early winners and losers can be found on the Searchmetrics blog.

Panda: It's not all black and white

Many of the 'quality content' sites that saw their search engine visibility increase were newspapers' online editions. For marketers this is significant, as coverage from one of these sources will often include a link back to their company website, which post-Panda carries even more weight than before.

This is great news for marketers and their search engine optimization (SEO) strategies as it means that, so long as they continue to follow SEO best practice, they stand a better chance of their content being found on search engines. Marketers can continue doing what they should be doing anyway, which is creating compelling, optimized content that engages target audiences wherever they are in their buying cycle and that can be easily shared on social networks. Given that length of time people stay on a site is also taken into account, it is essential to draw readers further into the website with more intuitive and insightful content.

Perfect your content marketing strategies

Now that Google has done small and medium-sized businesses a favor by punishing content farms' visibility, organizations need to perfect their content marketing strategies to make the most of the changes.

This means not only creating great content - such as blog posts and how-to guides, video and audio content on your own website - but also seeding content around the Web to help it be seen and shared even more. This strategy should include things like posting presentations on Slideshare, uploading informative and shareable video content to video sites such as YouTube or Vimeo (which were classed as 'winners' post-Panda), and sharing content on social networks such as Twitter.

Organizations are often unaware of the great content they already have lying around in folders: presentations from events, reports, white papers. Why re-invent the wheel if you already have a stack of great intellectual property to share already? Think about an editorial calendar and creating content that matches the needs of your different demographic of target audience.

To be effective at SEO and content marketing in general, small and medium-sized businesses need to work out which keywords and phrases they need to focus on and generate relevant, compelling and easily-sharable content around those keywords and phrases. A basic introductory course from an SEO marketing specialist will be money well spent here if you're unsure how SEO works. If you're successful it will pay back in terms of search visibility, traffic and – ultimately – new business. Make sure you track the performance of your keywords on Google – as well as Bing and Yahoo – over time so that you can see which keywords and phrases you need to focus your content marketing on.

Marketing managers should familiarize themselves with Google's own guidelines on how to improve the search visibility of their own website. Google Panda has done small and medium-sized businesses everywhere a favor by punishing content farms, the challenge now is to create that great content that will make the most of the opportunity.

Disclaimer: The 'winners and losers' statistics blog was created by Searchmetrics, a client of the author.

Chris Lee is managing director of London-based online PR consultancy  Planet Content . He is also a  social media trainer , speaker and contributor to the University of Westminster's  New Media Knowledge  digital resource
Use this link to read the original post from HotFrog.com.>> http://www.hotfrog.com/sbh/guides/googles-algorithm-puts-emphasis-on-quality.aspx?m=56f19e38-7421-4d41-a7e0-2455dbd9e611