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05 Jan

Get Your Site Responsive Mobile Device Optimized Today

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by Jannice Almansur -

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As the total number of web users that are accessing your site via a handheld or mobile device reaches critical mass, you need to consider getting your content mobilized.

Your customers are mobile. Your business needs to be mobile, too. Not only are your customers using smartphones while away from their offices and computers, but they are using their mobiles and tablets while watching TV and movies. Your customers are using them from the comfort of their couches and at their kitchen tables. They are using them to access information quickly and easily. If they can’t access your site from their smartphone or tablet, they’re leaving. Your customers and prospects will find a site that provides them the information they need somewhere else....

Your customers are mobile. Your business needs to be mobile, too...
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05 Aug

5 Tips for Writing Web Content

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I came across this article on one of my favorite blogs, and wanted to share it with my clients and readers. The post addresses a topic that is something that I have had countless conversations about with you all.

In fact it was the topic of a recent speech that I gave at my Toastmasters' club. The introduction went something like this..."I find myself in constant battle with my clients trying to get them to commit, execute and follow-through on writing blog content for their sites. Some of the most common oppositions are that they do not have time, they are not writers, they sell widgets and widgets are not sexy or interesting enough to write about....and so on and so on. Oh yea, and my all time favorite objection "silence"! The phone line goes quiet and I can only imagine their glazed over expressions or the “deer in the headlights” look of utter fear. Needless to say no matter how I try, they are just are not getting it." ; Good evening fellow Toastmasters, friends and guest...

The speech was one of my typical attempts to provide valuable information, so I know that everyone gets my point or I at least hope that you all get that having a content rich blog and articles hosted on your own website domain is one of the most superior search engine optimization (SEO), Website Copywriting, Keyword Rich website content development strategies for small business owners...yada, yada, yada, and so on and so on...ok so enough already...

Here is an article that so eloquently addresses this issue and specifically the issue of "sell widgets and widgets are not sexy or interesting enough to write about". I would love to hear your feedback... Enjoy!

5 Content Strategies for Boring Brands

“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin

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01 Aug

My 3 Biggest Facebook Misconceptions...Are you guilty of any of these mistaken notions?

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It is always surprising to me how many smaller brands and individuals using Facebook, still do not really get the point or perhaps just flat out miss some of the more nuanced impacts of this terrific tool. In the past few weeks alone, I have read posts from several of my Facebook friends stating that they were limiting their networks on Facebook. This struck me as ironic, because recently I have been working diligently to do just the opposite; broadening my network and moving from multiple "Sybil like" personalities by blending my various personalities on Facebook into just me . So here are my lessons learned from a failed approach.

Now for those of you who don't get the "Sybil" reference... Sybil is a 1976 drama film that originally aired as a made-for-television miniseries. It was based on the book of the same name. (just Google it) If you have not seen it, I highly suggest you rent this title for your next movie night. It is old but really well acted, or you may consider reading the book.

In the movie, the main character, Sybil Dorsett was suffering from dissociative identity disorder as a result of the psychological trauma she suffered as a child. In my case, it was just what seemed to be a reasonable assumption and tactic based on my professional corporate background and upbringing from parents who were small business owners in a small close-knit community. Sybil, with the help of her psychiatrist, gradually recalls the severe child abuse that led to the development of 16 different personalities. While I only segmented my Facebook personalities into three pages; equally as non-dramatic, my realization came the old fashioned way... Here is to trial and error...when you find something does not work, don't be afraid to try something else.

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13 Jul

Its all about the 4Cs Content Part 1

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The website is the center of your branding, marketing and advertising activities, with your social media, product packaging, and sales promotional pages acting as reflections of your brand. Your site is where you direct customers, partners and prospects to give them an introduction to you, your services and products and the standards of quality and service they can expect from your relationship.

It's all about the 4C's...Content - Credibility - Conversion - Customer, so let's take a closer look at the first C - Content.

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30 Jun

CONVERSATIONAL MARKETING IS NOT...

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CONVERSATIONAL MARKETING IS NOT...a substitute for high quality products and services. Companies with less-than-stellar reputations can converse with consumers and the mere act of conversing will fool some of them some of the time, but such engagement realistically has little tangible impact if consumers are not satisfied with what you are selling them.

Consumer perception is based primarily on the quality of the products and services you provide and improving those things is often not easy for companies. If you are not providing your current clients with a quality interaction with your products, services or support then this approach may not be the best option for you unless you are trying to get honest feedback to fix your issues. Expect not to be able to ensure the conversation is one-way or the other, you cannot control the feedback, that’s a risk you take when you open your company up to negative feedback & truly understand the importance of the word ‘social’ in social media. Best practices around customer interactions are the only route for success with conversational marketing.

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15 Apr

Guaranteed strategy to increase your website rankings.

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by Shafik Mansur -

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A blog attracts both new visitors and search engines to your site. Providing fresh content on your blog can increase the frequency of search engine spider visits and this promotes the ranking of your site in search results as an authoritative web site. Let’s explore this blogging a little further to see how it can help increase your traffic to your stie:
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13 Feb

The Latest News on The Mash Up - Weekly Digest from Mashable

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13 Feb

The Latest News on Website Traffic - Weekly Digest from Think Traffic Blog

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09 Jan

The Latest News on All Things Tech - Weekly Digest One

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08 Jan

The Latest News on Social Media - Weekly Digest from The Smart Passive Income Blog

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2015

Get Your Site Responsive Mobile Device Optimized Today

2015

5 Tips for Writing Web Content

2015

My 3 Biggest Facebook Misconceptions...Are you guilty of any of these mistaken notions?

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