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CONVERSATIONAL MARKETING IS NOT...



by Jannice Almansur -

Redberry Designs Redberry Website Design Small Business Brand Consulting
redberry-atlanta-website-design-logo-gray-90_90Affordable, Professional and Customized Just for You…
A Strategy Focused Website, Marketing and Hosting package gives you the power to stay competitive!
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CONVERSATIONAL MARKETING IS NOT...a substitute for high quality products and services. Companies with less-than-stellar reputations can converse with consumers and the mere act of conversing will fool some of them some of the time, but such engagement realistically has little tangible impact if consumers are not satisfied with what you are selling them.

Consumer perception is based primarily on the quality of the products and services you provide and improving those things is often not easy for companies. If you are not providing your current clients with a quality interaction with your products, services or support then this approach may not be the best option for you unless you are trying to get honest feedback to fix your issues. Expect not to be able to ensure the conversation is one-way or the other, you cannot control the feedback, that’s a risk you take when you open your company up to negative feedback & truly understand the importance of the word ‘social’ in social media. Best practices around customer interactions are the only route for success with conversational marketing.

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CONVERSATIONAL MARKETING IS...



CONVERSATIONAL MARKETING IS...

by Jannice Almansur -

Uniquely well suited to small businesses budget friendly - does not take a large investment in fact many techniques are DYI. Removes barrios between you and your community. It is with friends, family, relatives, colleagues (your community). Being an expert resource within a niche (you do one thing and you do it well).

Conversational marketing is...

Marketing via online social media sites
  1. No cost for entry (they are free...sign-up and get started today)
  2. Topical relevant (extreme growth in user subscriptions: multi generational, ethnic, gender)
  3. Most relevant and popular (Facebook, YouTube, Twitter, LinkedIn and Blogs i.e.   Blogger and Word Press)
  4. Easy to use no special skills required
  5. Real-time - interactions (two-way communication) A two-way interaction
  6.   No location barriers
  7.   Helps you drive qualified traffic back to your website.


Conversational marketing is...

Affordable and powerful with real measurable outcomes

As smaller organizations that do not have huge budgets that they can just throw money at every approach out there and see what sticks, it needs to be an effective budget friendly approach. Even choosing to work with a professional company to set-up sites, develop and manage strategy and maintain communities are affordable to most small budgets. If you can't currently make investments, DIY options are plentiful, there is information everywhere on the web to help with most aspects of getting your business on the right track.

Conversational marketing is...

Helpful, educational, entertaining, relevant (timely)

The concept of marketing by real time two-way interactions allows you to capitalize on your expertise and passion about your subject. Instead of spending your time trying to attract clients by shouting at them with ads, you can engage them by providing what they need most...Help to get something done and education on how to do something, or even just by entertaining them or engaging them in relevant topical events.

Conversational marketing is...

Smart and requires planning and strategy

Conversational marketing is research, discovery, planning, strategy and implementation. This means that it is not a quick fix. You need to be in it for the long haul. With the exception of those of you that consider "Writer", "Video Producer", or "Spoken Word Artist" your profession, it will not be easy, but it will be worth it in the long run. Through this approach you will build a portfolio of "Brand Assets" that would be the envy of any Fortune 500 company, but they will be uniquely yours...uniquely your story.

Conversational marketing is...

Very specific and targeted to your ideal clients

Once you get clear on who is your ideal client, what they want or need, and how you can fill that need, then fulfill that gap with the information, resources, tips, tricks and how to's...In a word "content", then you will have under your control the most powerful marketing approach of the 21st century. 

Conversational Marketing Is Not... Learn more

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The Latest News on Website Traffic - Weekly Digest from Think Traffic Blog




The Latest News on All Things Tech - Weekly Digest One




The Latest News on Social Media - Weekly Digest from The Smart Passive Income Blog




Happy New Year 2013



by Jannice Almansur -

Redberry Designs Redberry Website Design Small Business Brand Consulting
redberry-atlanta-website-design-logo-gray-90_90Affordable, Professional and Customized Just for You…
A Strategy Focused Website, Marketing and Hosting package gives you the power to stay competitive!
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Website Development, Design and Rebranding and Hosting Project
Happy New Year 2013!

Happy New Year 2013
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The 11 Biggest Critical Needs Blocking Full Market Penetration



by Jannice Almansur -

Redberry Designs Redberry Website Design Small Business Brand Consulting
redberry-atlanta-website-design-logo-gray-90_90Affordable, Professional and Customized Just for You…
A Strategy Focused Website, Marketing and Hosting package gives you the power to stay competitive!
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Website Development, Design and Rebranding and Hosting Project
Redberry Website Design offers a Strategy Focused Online Solution for Small Businesses

Do you recognize any of these 11 needs as the biggest and most critical problems that you face that hold you back from truly reaching your target market online?

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Redberry Designs - A Phased Approach to small business online brand development



by Jannice Almansur -

Redberry Designs Redberry Website Design Small Business Brand Consulting
redberry-atlanta-website-design-logo-gray-90_90Affordable, Professional and Customized Just for You…
A Strategy Focused Website, Marketing and Hosting package gives you the power to stay competitive!
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Website Development, Design and Rebranding and Hosting Project

REDBERRY DESIGNS Our Process’

Redberry Website Design Bundled Website, Marketing Hosting and Search Engine Optimization PackagePhase I: Discovery -Research – Analysis
…results in the creation of a project plan defining the branding concept, website structure, scope and layout for the online business solution developed especially for you.
Phase II is where both the creative and the coding work is performed
and involves gathering assets for copy, imagery, audio and video communication of your message and crafting the actual website.
Phase III of the branding and website development process is the delivery and launch of your uniquely branded online business solution and implementation of your Social Media Marketing Strategy.
Our service does not end there…
we then move into our Extended Maintenance that includes active management of your online Social Media and Content Marketing. Our Extended Maintenance service is structured so that we do the heavy lifting for you so that you can concentrate on your core business.
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Building Your Corporate Identity With Color



by Shafik Mansur -

Redberry Designs Redberry Website Design Small Business Brand Consulting
redberry-atlanta-website-design-logo-gray-90_90Affordable, Professional and Customized Just for You…
A Strategy Focused Website, Marketing and Hosting package gives you the power to stay competitive!
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Website Development, Design and Rebranding and Hosting Project
Each of our Redberry Website Design clients recieves a branded color palette that features one or two very strong pure colors that we most feel reflect their personality or corporate image. We then build a complete palette around these colors including a wide range of tints, tones and shades for each of the chosen hues. We label each color with the correct Pantone, hex and CMYK value so that we can easily pull colors from the client's color palette into the website design and imagery. This keeps the branded color palette ready for both web and print usage. We will stay within established industry norms when necessary…medical prefers blue shades, legal tends to like conservative colors, midwives love purples and speakers often like vibrant reds, carmines and orange colors. However…even when we are confined by limited colors, we will still find a bright signature color to use as a restrained emphasis for bullet points, arrows or important headers/links…etc. Yes, color does matter in web design. Call us today at 770-783-0230 or visit http://www.RedberryDesigns.com/ to receive your free website evaluation. 

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Have you ever thought about the psychology of colors? Colors are said to be connected to emotions and actions, two interesting ideas when you think about them

ONLINE MARKETING



Have you ever thought about the psychology of colors? Colors are said to be connected to emotions and actions, two interesting ideas when you think about them in terms of business.

How do you want a customer to feel when they’re looking at your marketing materials or browsing your website? And have you ever considered how your business’ web design, logo, business cards, and brochure colors could be altering your sales, whether good or bad?

According to a design article on Daddu, colors can influence shopping decisions, making the graphic design of your website and marketing materials a very important decision.

Curious how your website measures up? Check out the list below to see what your web design’s colors could be saying to your customers.

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End Piracy, Not Liberty – Google - Take a Stand Now!



by Jannice Almansur -

Redberry Designs Redberry Website Design Small Business Brand Consulting
redberry-atlanta-website-design-logo-gray-90_90Affordable, Professional and Customized Just for You…
A Strategy Focused Website, Marketing and Hosting package gives you the power to stay competitive!
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Website Development, Design and Rebranding and Hosting Project
Please sign this petition and let our congress know that they can not take away our rights on the internet...It is not just for rich corporations..Please take a stand!
www.google.com
Two bills before Congress, known as the Protect IP Act (PIPA) in the Senate and the Stop Online Piracy Act (SOPA) in the House, would censor the Web and impose harmful regulations on American business. Millions of Internet users and entrepreneurs already opp...

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