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Get Your Site Responsive Mobile Device Optimized Today



by Jannice Almansur -

Redberry Designs Redberry Website Design Small Business Brand Consulting
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A Strategy Focused Website, Marketing and Hosting package gives you the power to stay competitive!
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As the total number of web users that are accessing your site via a handheld or mobile device reaches critical mass, you need to consider getting your content mobilized. 

Your customers are mobile. Your business needs to be mobile, too. Not only are your customers using smartphones while away from their offices and computers, but they are using their mobiles and tablets while watching TV and movies. Your customers are using them from the comfort of their couches and at their kitchen tables. They are using them to access information quickly and easily. If they can’t access your site from their smartphone or tablet, they’re leaving. Your customers and prospects will find a site that provides them the information they need somewhere else....  

Your customers are mobile. Your business needs to be mobile, too...
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My 3 Biggest Facebook Misconceptions...Are you guilty of any of these mistaken notions?



by Jannice Almansur -

Redberry Designs Redberry Website Design Small Business Brand Consulting
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It is always surprising to me how many smaller brands and individuals using Facebook, still do not really get the point or perhaps just flat out miss some of the more nuanced impacts of this terrific tool. In the past few weeks alone, I have read posts from several of my Facebook friends stating that they were limiting their networks on Facebook. This struck me as ironic, because recently I have been working diligently to do just the opposite; broadening my network and moving from multiple "Sybil like" personalities by blending my various personalities on Facebook into just me . So here are my lessons learned from a failed approach.

Now for those of you who don't get the "Sybil" reference... Sybil is a 1976 drama film that originally aired as a made-for-television miniseries. It was based on the book of the same name. (just Google it) If you have not seen it, I highly suggest you rent this title for your next movie night. It is old but really well acted, or you may consider reading the book.

In the movie, the main character, Sybil Dorsett was suffering from dissociative identity disorder as a result of the psychological trauma she suffered as a child. In my case, it was just what seemed to be a reasonable assumption and tactic based on my professional corporate background and upbringing from parents who were small business owners in a small close-knit community. Sybil, with the help of her psychiatrist, gradually recalls the severe child abuse that led to the development of 16 different personalities. While I only segmented my Facebook personalities into three pages; equally as non-dramatic, my realization came the old fashioned way... Here is to trial and error...when you find something does not work, don't be afraid to try something else.

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CONVERSATIONAL MARKETING IS NOT...



by Jannice Almansur -

Redberry Designs Redberry Website Design Small Business Brand Consulting
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CONVERSATIONAL MARKETING IS NOT...a substitute for high quality products and services. Companies with less-than-stellar reputations can converse with consumers and the mere act of conversing will fool some of them some of the time, but such engagement realistically has little tangible impact if consumers are not satisfied with what you are selling them.

Consumer perception is based primarily on the quality of the products and services you provide and improving those things is often not easy for companies. If you are not providing your current clients with a quality interaction with your products, services or support then this approach may not be the best option for you unless you are trying to get honest feedback to fix your issues. Expect not to be able to ensure the conversation is one-way or the other, you cannot control the feedback, that’s a risk you take when you open your company up to negative feedback & truly understand the importance of the word ‘social’ in social media. Best practices around customer interactions are the only route for success with conversational marketing.

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The Benefits of e-Newsletters for your Small Business Marketing


Guaranteed strategy to increase your website rankings.



by Shafik Mansur -

Redberry Designs Redberry Website Design Small Business Brand Consulting
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A Strategy Focused Website, Marketing and Hosting package gives you the power to stay competitive!
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Guaranteed strategy to increase your website rankings.A blog attracts both new visitors and search engines to your site. Providing fresh content on your blog can increase the frequency of search engine spider visits and this promotes the ranking of your site in search results as an authoritative web site.  Let’s explore this blogging a little further to see how it can help increase your traffic to your stie:
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A challenge to all business owners.


The Latest News on All Things Tech - Weekly Digest One




The 11 Biggest Critical Needs Blocking Full Market Penetration



by Jannice Almansur -

Redberry Designs Redberry Website Design Small Business Brand Consulting
redberry-atlanta-website-design-logo-gray-90_90Affordable, Professional and Customized Just for You…
A Strategy Focused Website, Marketing and Hosting package gives you the power to stay competitive!
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Website Development, Design and Rebranding and Hosting Project
Redberry Website Design offers a Strategy Focused Online Solution for Small Businesses

Do you recognize any of these 11 needs as the biggest and most critical problems that you face that hold you back from truly reaching your target market online?

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Building Your Corporate Identity With Color



by Shafik Mansur -

Redberry Designs Redberry Website Design Small Business Brand Consulting
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A Strategy Focused Website, Marketing and Hosting package gives you the power to stay competitive!
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Website Development, Design and Rebranding and Hosting Project
Each of our Redberry Website Design clients recieves a branded color palette that features one or two very strong pure colors that we most feel reflect their personality or corporate image. We then build a complete palette around these colors including a wide range of tints, tones and shades for each of the chosen hues. We label each color with the correct Pantone, hex and CMYK value so that we can easily pull colors from the client's color palette into the website design and imagery. This keeps the branded color palette ready for both web and print usage. We will stay within established industry norms when necessary…medical prefers blue shades, legal tends to like conservative colors, midwives love purples and speakers often like vibrant reds, carmines and orange colors. However…even when we are confined by limited colors, we will still find a bright signature color to use as a restrained emphasis for bullet points, arrows or important headers/links…etc. Yes, color does matter in web design. Call us today at 770-783-0230 or visit http://www.RedberryDesigns.com/ to receive your free website evaluation. 

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Have you ever thought about the psychology of colors? Colors are said to be connected to emotions and actions, two interesting ideas when you think about them

ONLINE MARKETING



Have you ever thought about the psychology of colors? Colors are said to be connected to emotions and actions, two interesting ideas when you think about them in terms of business.

How do you want a customer to feel when they’re looking at your marketing materials or browsing your website? And have you ever considered how your business’ web design, logo, business cards, and brochure colors could be altering your sales, whether good or bad?

According to a design article on Daddu, colors can influence shopping decisions, making the graphic design of your website and marketing materials a very important decision.

Curious how your website measures up? Check out the list below to see what your web design’s colors could be saying to your customers.

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Facebook Looks to Rebrand News Feed Ads | Digital - Advertising Age



by Jannice Almansur -

Redberry Designs Redberry Website Design Small Business Brand Consulting
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The name change is that users can already potentially see content from marketers that their friends had liked or commented on, as activity by Facebook friends is fodder for the news feed. The news-feed advertising will be labeled "featured" instead of "sponsored."
adage.com
Yesterday Facebook began placing ads in users' news feed, but is now calling them "featured" instead of "sponsored" posts.
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