02 May
Building Your Corporate Identity With Color
by Shafik Mansur -
www.business2community.com
hello
Have you ever thought about the psychology of colors? Colors are said to be connected to emotions and actions, two interesting ideas when you think about them
Have you ever thought about the psychology of colors? Colors are said to be connected to emotions and actions, two interesting ideas when you think about them in terms of business.
How do you want a customer to feel when they’re looking at your marketing materials or browsing your website? And have you ever considered how your business’ web design, logo, business cards, and brochure colors could be altering your sales, whether good or bad?
According to a design article on Daddu, colors can influence shopping decisions, making the graphic design of your website and marketing materials a very important decision.
Curious how your website measures up? Check out the list below to see what your web design’s colors could be saying to your customers.
Blue — Safe and secure. Good if you need people to trust you.
Green — Calm and confident. Good for making people spend money.
Red — Energetic and vigorous. Good if you want people to risk.
Yellow — Optimistic and cheerful. Good if you want people have fun.
Pink — Romantic and dreamy. Good for (young) female customers.
Orange — Willing to take action. Good if you want people to act.
Black — Powerful and wealthy. Good if you want people to spend money.
The article goes on to say that certain colors work best for certain businesses. For example, if you’re in the beauty or makeup industry, pink might be a good choice because of its strong association with youth and black due to its association with prosperity. If you’re in the auto industry, you might elect your graphic design to include red because it’s associated with energy and speed and black because of its association with luxury.
I asked one of our graphic designers, Will, his opinion on this topic. He said:
“It is important to choose the right colors for your website because colors don’t just make things look pretty, they create a persona for the website. A lot of websites are blue because blue is a comfort color — police uniforms are blue, it conveys trustworthiness and reliability. Other than color, the general brightness of a website is also important. A darker website could be more entertainment-oriented, while a lighter scheme would give a more corporate feel.”
What do you think? Can colors sway a prospective customer’s decision to contact you or purchase your products or services?
Redberry Designs offers our pro bundled website design, marketing and hosting package it delivers everything that you need to take your online marketing and branding to the next level. Submit a request for quote or call us (770.783.0230) today to get started...
About the Author: Shafik Mansur is CEO and Director of Marketing of Redberry Services Redberry Designs. Redberry is an Agency that Shafik and his business partner, Jannice, created and is a specialized firm, Redberry Support Services, LLC in January of 2009 to provide small and midsize enterprises and entrepreneurs with web design, content marketing and web hosting. He is also an avid photographer and his local photographic work is featured at Noonday Photography. At Noonday Photography - Shafik delivers photo journalistic, artistic and beauty-inspired photos. Photographs natural in their beauty, framed masterfully, are art pieces that capture the magic of your day. Our photographer, with diverse experience in many photographic subjects, always provide a fresh take that takes the documenting of your events and projects to the next level. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the Redberry Services Redberry Designs website at http://www.redberryservices.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
20 Jan
Facebook Looks to Rebrand News Feed Ads | Digital - Advertising Age
by Jannice Almansur -
adage.com
Yesterday Facebook began placing ads in users' news feed, but is now calling them "featured" instead of "sponsored" posts.
17 Jan
End Piracy, Not Liberty – Google - Take a Stand Now!
by Jannice Almansur -
www.google.com
Two bills before Congress, known as the Protect IP Act (PIPA) in the Senate and the Stop Online Piracy Act (SOPA) in the House, would censor the Web and impose harmful regulations on American business. Millions of Internet users and entrepreneurs already opp...
23 Sep
Redberry Atlanta Website Design Preview of Facebook Timeline
by Jannice Almansur -
I had a chance to preview the coming Facebook Timeline feature last night and I am really excited about this! Very soon, users' profile pages will be presented differently. Instead of a list of recent activity with links to earlier posts, Timeline will condense users' recent and past posts, pictures and activities so that their entire history appears on one page. The format looks something like a scrapbook, with pictures and video displayed much larger than they are now. Users can see full galleries or hidden posts by simply hovering over points on a literal line. As a FB app deveIoper, I installed the preview app and this is what I am seeing.
Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position. Contact our team to get your project started today! Click Here to Get a Quote Now!
About the Author: Jannice Boyd Almansur (http://www.jannice.info/) is Managing Director of Redberry Atlanta Website Designs. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business content marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the our BerryPatch Blog at http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419 and Redberry Atlanta Website Design website at http://www.redberryatlantawebsitedesign.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
01 Jun
Content Marketing and Small Businesses Win with Google's Latest Algorithm 'Panda'
by Jannice Almansur -
This is great news for small businesses and content marketers. The team here at Redberry Website Design have been praising the value and benefits for small businesses to develop and implement a consistent high quality content marketing strategy.
We have repeatedly sang the praises of content marketing as being uniquely well suited to small businesses because it is budget friendly - does not take a large investment. In fact, many techniques are DIY; It also removes barriers between you and your community and is shared with friends, family, relatives, colleagues (your community). Being an expert resource within a niche (you do one thing and you do it well) meas that you have many great tips, insights and strategies to give to your prospective clients and existing customers.
Taking the steps to create, share and promote this information through your website's blog and other social media sites is the essence of content marketing and now Google is rewarding your efforts with higher authority search results. Take a moment to read this article below that I found today on HotFrog.com. The author has done a good job explaining exactly what the changes to the Google algorithm mean to all small businesses.
Google's latest major algorithm change puts emphasis on quality content
Google's recent 'Panda' update changed radically the way the world's most powerful search engine indexes and ranks websites. The good news is that Google now respects 'higher-quality content'; the question is just what does that mean for small and medium-sized businesses?
In April 2011, Google - the world's most influential search engine – amended the way it ranks websites in all English-speaking countries with an algorithm update called ' Panda '. Unless you follow search marketing blogs and news you may well have missed this story, but it is vitally important – and beneficial – to the online marketing of small and medium-sized businesses everywhere.
What Panda did was clamp down on so-called 'content farms', content-heavy sites that featured high up on search engines purely on the strength of their text-based content and links. Most of these easily-findable sites are designed to generate ad revenues from page views but the relevance of their content to the average surfer is often limited and leads them to leave the site to look elsewhere for what they really wanted to find. Sites regarded as content farms have seen their visibility hit significantly by Panda while other sites – particularly those with comments and interaction on them – saw their domain visibility increase. An early indication of the early winners and losers can be found on the Searchmetrics blog.
Panda: It's not all black and white
Many of the 'quality content' sites that saw their search engine visibility increase were newspapers' online editions. For marketers this is significant, as coverage from one of these sources will often include a link back to their company website, which post-Panda carries even more weight than before.
This is great news for marketers and their search engine optimization (SEO) strategies as it means that, so long as they continue to follow SEO best practice, they stand a better chance of their content being found on search engines. Marketers can continue doing what they should be doing anyway, which is creating compelling, optimized content that engages target audiences wherever they are in their buying cycle and that can be easily shared on social networks. Given that length of time people stay on a site is also taken into account, it is essential to draw readers further into the website with more intuitive and insightful content.
Perfect your content marketing strategies
Now that Google has done small and medium-sized businesses a favor by punishing content farms' visibility, organizations need to perfect their content marketing strategies to make the most of the changes.
This means not only creating great content - such as blog posts and how-to guides, video and audio content on your own website - but also seeding content around the Web to help it be seen and shared even more. This strategy should include things like posting presentations on Slideshare, uploading informative and shareable video content to video sites such as YouTube or Vimeo (which were classed as 'winners' post-Panda), and sharing content on social networks such as Twitter.
Organizations are often unaware of the great content they already have lying around in folders: presentations from events, reports, white papers. Why re-invent the wheel if you already have a stack of great intellectual property to share already? Think about an editorial calendar and creating content that matches the needs of your different demographic of target audience.
To be effective at SEO and content marketing in general, small and medium-sized businesses need to work out which keywords and phrases they need to focus on and generate relevant, compelling and easily-sharable content around those keywords and phrases. A basic introductory course from an SEO marketing specialist will be money well spent here if you're unsure how SEO works. If you're successful it will pay back in terms of search visibility, traffic and – ultimately – new business. Make sure you track the performance of your keywords on Google – as well as Bing and Yahoo – over time so that you can see which keywords and phrases you need to focus your content marketing on.
Marketing managers should familiarize themselves with Google's own guidelines on how to improve the search visibility of their own website. Google Panda has done small and medium-sized businesses everywhere a favor by punishing content farms, the challenge now is to create that great content that will make the most of the opportunity.
Disclaimer: The 'winners and losers' statistics blog was created by Searchmetrics, a client of the author.
Chris Lee is managing director of London-based online PR consultancy Planet Content . He is also a social media trainer , speaker and contributor to the University of Westminster's New Media Knowledge digital resource
Use this link to read the original post from HotFrog.com.>> http://www.hotfrog.com/sbh/guides/googles-algorithm-puts-emphasis-on-quality.aspx?m=56f19e38-7421-4d41-a7e0-2455dbd9e611
Use this link to read the original post from HotFrog.com.>> http://www.hotfrog.com/sbh/guides/googles-algorithm-puts-emphasis-on-quality.aspx?m=56f19e38-7421-4d41-a7e0-2455dbd9e611
27 Apr
Effective Video Promo Spots for your Small Business by Redberry Website Design
by Shafik Mansur
As part of Redberry Website Design's bundled website, marketing and hosting packages, we create a branded video to promote your business. These may involve onsite video shoots or we may simply use client provided images and audio depending on the package that you choose. Here is an example of a recent video that was produced by Redberry Website Design for Curtain Call Unlimited, Inc. and Juanita Richburg Seon. Curtain Call Unlimited, Inc. is a non-profit organization that serves to educate young people about Essential Media Literacy and Media Education Concepts. Curtain Call Unlimited, Inc.specializes in personal enrichment and media literacy training as well as providing outlets for the creativeness of the young people who receive the training.
Tell your compelling
story, quickly and relevantly! Video is an excellent way to communicate your
message in a dynamic interactive way. Web Video is an excellent way to deliver
your message, make a great impression and is one of the most effective methods
of communicating your business essentials. Online video adds a new dimension to
content marketing enhancing your website by making it effective and
competitive.
Redberry Website Design produced this video promo for Orlando Podiatric Surgeon Gary W. Chessman DPM, FACFAS as part of the website and online marketing project for OrlandoPodiatry.com.
Redberry Website Design produced this video promo for Orlando Podiatric Surgeon Gary W. Chessman DPM, FACFAS as part of the website and online marketing project for OrlandoPodiatry.com.
For Sheila Simms Watson, Licensed Midwife at Spirit of Life Traditional Midwifery, Redberry Website Design created a promotional video that introduces this beloved Miami Midwife using a biographical approach with Sheila Simms Watson telling her personal story of how she became a midwife and what the art and tradition of midwifery means to her. This video has had over 2,300 views to date.
Here are 5 excellent ways to promote your business using video!
Record customer testimonials -
on videos and upload them to YouTube. Then tweet about these videos, or mention them on Facebook, to get people to see them. .
Create videos to answer
your customers‟ most frequently asked questions, including questions they should ask but possibly don't know to ask.
Does your company adhere to some painstaking quality control standards?
Show these extra steps on video. Even if your competitors follow the same processes, you will come to “own” the quality control standards with your videos.
The rule of thumb is
that when people see the steps you take to make a quality product, they place a higher value on it.
Demonstrate how your product is used.
Show it in action, show how easy it is to use or how it solves a problem. Don’t assume your customers already know all this.
Whether its subtly blended into your web pages, stand alone clips or a branded YouTube page, Redberry Designs video production team can help you make an impact. We film, edit and create fast downloading flash web video for websites.
Get your website project started today or call now 1-770-783-0230
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