02 May
Building Your Corporate Identity With Color
by Shafik Mansur -
www.business2community.com
hello
Have you ever thought about the psychology of colors? Colors are said to be connected to emotions and actions, two interesting ideas when you think about them
Have you ever thought about the psychology of colors? Colors are said to be connected to emotions and actions, two interesting ideas when you think about them in terms of business.
How do you want a customer to feel when they’re looking at your marketing materials or browsing your website? And have you ever considered how your business’ web design, logo, business cards, and brochure colors could be altering your sales, whether good or bad?
According to a design article on Daddu, colors can influence shopping decisions, making the graphic design of your website and marketing materials a very important decision.
Curious how your website measures up? Check out the list below to see what your web design’s colors could be saying to your customers.
Blue — Safe and secure. Good if you need people to trust you.
Green — Calm and confident. Good for making people spend money.
Red — Energetic and vigorous. Good if you want people to risk.
Yellow — Optimistic and cheerful. Good if you want people have fun.
Pink — Romantic and dreamy. Good for (young) female customers.
Orange — Willing to take action. Good if you want people to act.
Black — Powerful and wealthy. Good if you want people to spend money.
The article goes on to say that certain colors work best for certain businesses. For example, if you’re in the beauty or makeup industry, pink might be a good choice because of its strong association with youth and black due to its association with prosperity. If you’re in the auto industry, you might elect your graphic design to include red because it’s associated with energy and speed and black because of its association with luxury.
I asked one of our graphic designers, Will, his opinion on this topic. He said:
“It is important to choose the right colors for your website because colors don’t just make things look pretty, they create a persona for the website. A lot of websites are blue because blue is a comfort color — police uniforms are blue, it conveys trustworthiness and reliability. Other than color, the general brightness of a website is also important. A darker website could be more entertainment-oriented, while a lighter scheme would give a more corporate feel.”
What do you think? Can colors sway a prospective customer’s decision to contact you or purchase your products or services?
Redberry Designs offers our pro bundled website design, marketing and hosting package it delivers everything that you need to take your online marketing and branding to the next level. Submit a request for quote or call us (770.783.0230) today to get started...
About the Author: Shafik Mansur is CEO and Director of Marketing of Redberry Services Redberry Designs. Redberry is an Agency that Shafik and his business partner, Jannice, created and is a specialized firm, Redberry Support Services, LLC in January of 2009 to provide small and midsize enterprises and entrepreneurs with web design, content marketing and web hosting. He is also an avid photographer and his local photographic work is featured at Noonday Photography. At Noonday Photography - Shafik delivers photo journalistic, artistic and beauty-inspired photos. Photographs natural in their beauty, framed masterfully, are art pieces that capture the magic of your day. Our photographer, with diverse experience in many photographic subjects, always provide a fresh take that takes the documenting of your events and projects to the next level. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the Redberry Services Redberry Designs website at http://www.redberryservices.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
30 Sep
New Video by Redberry Website Designs for Gary W. Chessman DPM, FACFAS
Redberry Website Designs releases a new promotional video for our client Gary W. Chessman DPM, FACFAS, Orlando Podiatric Surgeon.
With a video ad you can provide a testimonial and demonstrate your product or service in a compelling, easy to understand way. You can show, not just tell, your prospects exactly what makes your company, brand, product or service the better choice. Video marketing really brings your site up to date.
Adding a video promo to a web site has consistently shown to improve conversions. In fact, 80% of visitors will watch the ad and 52% of visitors take action, according to the Online Publishers Association. The reason why is clear… people learn more and retain more with multimedia.
Contact Redberry Website Designs to get your project stated today!
27 Apr
Effective Video Promo Spots for your Small Business by Redberry Website Design
by Shafik Mansur
As part of Redberry Website Design's bundled website, marketing and hosting packages, we create a branded video to promote your business. These may involve onsite video shoots or we may simply use client provided images and audio depending on the package that you choose. Here is an example of a recent video that was produced by Redberry Website Design for Curtain Call Unlimited, Inc. and Juanita Richburg Seon. Curtain Call Unlimited, Inc. is a non-profit organization that serves to educate young people about Essential Media Literacy and Media Education Concepts. Curtain Call Unlimited, Inc.specializes in personal enrichment and media literacy training as well as providing outlets for the creativeness of the young people who receive the training.
Tell your compelling
story, quickly and relevantly! Video is an excellent way to communicate your
message in a dynamic interactive way. Web Video is an excellent way to deliver
your message, make a great impression and is one of the most effective methods
of communicating your business essentials. Online video adds a new dimension to
content marketing enhancing your website by making it effective and
competitive.
Redberry Website Design produced this video promo for Orlando Podiatric Surgeon Gary W. Chessman DPM, FACFAS as part of the website and online marketing project for OrlandoPodiatry.com.
Redberry Website Design produced this video promo for Orlando Podiatric Surgeon Gary W. Chessman DPM, FACFAS as part of the website and online marketing project for OrlandoPodiatry.com.
For Sheila Simms Watson, Licensed Midwife at Spirit of Life Traditional Midwifery, Redberry Website Design created a promotional video that introduces this beloved Miami Midwife using a biographical approach with Sheila Simms Watson telling her personal story of how she became a midwife and what the art and tradition of midwifery means to her. This video has had over 2,300 views to date.
Here are 5 excellent ways to promote your business using video!
Record customer testimonials -
on videos and upload them to YouTube. Then tweet about these videos, or mention them on Facebook, to get people to see them. .
Create videos to answer
your customers‟ most frequently asked questions, including questions they should ask but possibly don't know to ask.
Does your company adhere to some painstaking quality control standards?
Show these extra steps on video. Even if your competitors follow the same processes, you will come to “own” the quality control standards with your videos.
The rule of thumb is
that when people see the steps you take to make a quality product, they place a higher value on it.
Demonstrate how your product is used.
Show it in action, show how easy it is to use or how it solves a problem. Don’t assume your customers already know all this.
Whether its subtly blended into your web pages, stand alone clips or a branded YouTube page, Redberry Designs video production team can help you make an impact. We film, edit and create fast downloading flash web video for websites.
Get your website project started today or call now 1-770-783-023018 Mar
A challenge to all business owners.
by Shafik Mansur
I came across a blog post today that was reflecting on the increased competition for your customer or prospects' attention that was the subject of a recent post by Jay Baer. Jay’s premise is that through channels like e-mail marketing and social media, we now compete with everybody, even globally. He states that "consumer interactions with companies are jumbled together like a real-time gumbo" and to be heard and recognized, we have to be mindful of the quality of each email and status update.
We also have to strive to convey our unique brand differentiation. To know and communicate what sets us apart from our competition.
For your company, can you complete this sentence: "Only we … "?
This is a challenge, and it is obvious that if you cannot, you’re likely destined to a lifetime of competing based on gimmicks, coupons and shouting louder than the other guy.
However, if you can find that wisdom, the social web will allow you to amplify that message and tell your story in a remarkable and exciting way.
So with that in mind, Jannice and I sat down to really define succinctly and effectively what makes Redberry Website Designs different from the competition. After an hour of brain storming, we ended up with three full sentences and six bullet points that we both agreed with. We broke for dinner and then returned to do some real hard editing. We cut and moved, trimmed and sliced all our words and thoughts then melded them together to craft this sentence that we believe answers the question...
"At Redberry Website Designs...Only we offer small businesses a professional web presence featuring a custom website design delivered with search engine optimized content, a uniquely branded corporate identity, social media engagement, local search optimization, search engine ranking and a branded video ad spot all hosted on a platform providing a fully integrated database, email marketing and unlimited eCommerce capacity supported by Redberry's ongoing maintenance at one low price and completed as one project."
We would love to hear your sentence that tells why your company is different from the competition and what is your unique value proposition. Take the challenge and post your comments.
ShafikRedberry Website Design provides online business solutions for small businesses, not just websites. Because we understand that the purpose of the website and even more so, your online branding and social media strategy is to introduce, reinforce and establish the credibility of you, your company and message, we offer a custom all inclusive website design, branding, social media marketing and maintenance package. Call us now at 770.783.0230 or click here to start your project today.
About the Author: Shafik Mansur is CEO and Director of Marketing of Redberry Services Redberry Designs. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business conversational marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the Redberry Services Redberry Designs website at http://www.redberryservices.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
14 Jan
CONVERSATIONAL MARKETING IS...
CONVERSATIONAL MARKETING IS...
by Jannice Almansur -
Uniquely well suited to small businesses budget friendly - does not take a large investment in fact many techniques are DYI. Removes barrios between you and your community. It is with friends, family, relatives, colleagues (your community). Being an expert resource within a niche (you do one thing and you do it well).
Conversational marketing is...
Marketing via online social media sites
- No cost for entry (they are free...sign-up and get started today)
- Topical relevant (extreme growth in user subscriptions: multi generational, ethnic, gender)
- Most relevant and popular (Facebook, YouTube, Twitter, LinkedIn and Blogs i.e. Blogger and Word Press)
- Easy to use no special skills required
- Real-time - interactions (two-way communication) A two-way interaction
- No location barriers
- Helps you drive qualified traffic back to your website.
Conversational marketing is...
Affordable and powerful with real measurable outcomes
As smaller organizations that do not have huge budgets that they can just throw money at every approach out there and see what sticks, it needs to be an effective budget friendly approach. Even choosing to work with a professional company to set-up sites, develop and manage strategy and maintain communities are affordable to most small budgets. If you can't currently make investments, DIY options are plentiful, there is information everywhere on the web to help with most aspects of getting your business on the right track.
Conversational marketing is...
Helpful, educational, entertaining, relevant (timely)
The concept of marketing by real time two-way interactions allows you to capitalize on your expertise and passion about your subject. Instead of spending your time trying to attract clients by shouting at them with ads, you can engage them by providing what they need most...Help to get something done and education on how to do something, or even just by entertaining them or engaging them in relevant topical events.
Conversational marketing is...
Smart and requires planning and strategy
Conversational marketing is research, discovery, planning, strategy and implementation. This means that it is not a quick fix. You need to be in it for the long haul. With the exception of those of you that consider "Writer", "Video Producer", or "Spoken Word Artist" your profession, it will not be easy, but it will be worth it in the long run. Through this approach you will build a portfolio of "Brand Assets" that would be the envy of any Fortune 500 company, but they will be uniquely yours...uniquely your story.
Conversational marketing is...
Very specific and targeted to your ideal clients
Once you get clear on who is your ideal client, what they want or need, and how you can fill that need, then fulfill that gap with the information, resources, tips, tricks and how to's...In a word "content", then you will have under your control the most powerful marketing approach of the 21st century.
Conversational Marketing Is Not... Learn more
Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position. Contact our team to get your project started today! Click Here to Get a Quote Now!
About the Author: Jannice Boyd Almansur (http://www.jannice.info/) is Managing Director of Redberry Atlanta Website Designs. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business content marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the our BerryPatch Blog at http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419 and Redberry Atlanta Website Design website at http://www.redberryatlantawebsitedesign.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
14 Jan
CONVERSATIONAL MARKETING IS NOT...
CONVERSATIONAL MARKETING IS NOT...
by Jannice Almansur -
Not a substitute for high quality products and services. Companies with less-than-stellar reputations can converse with consumers and the mere act of conversing will fool some of them some of the time, but such engagement realistically has little tangible impact if consumers are not satisfied with what you are selling them.
Consumer perception is based primarily on the quality of the products and services you provide and improving those things is often not easy for companies. If you are not providing your current clients with a quality interaction with your products, services or support then this approach may not be the best option for you unless you are trying to get honest feedback to fix your issues. Expect not to be able to ensure the conversation is one-way or the other, you cannot control the feedback, that’s a risk you take when you open your company up to negative feedback & truly understand the importance of the word ‘social’ in social media. Best practices around customer interactions are the only route for success with conversational marketing.
Conversational marketing is not...
Not marketing through interrupting (i.e. Viral Marketing, Spam, Banner Ads, Pay-Per-Click Marketing)
We are all aware of the annoying series of advertisements that we must endure when we do not have TIVO, or the 20 seconds of ads that precede that latest viral video that you are trying to watch, or the flashing banner ad for insurance or mortgages on the site you are visiting. Marketing through interruption is the advertising concept that says put the brand and message everywhere, on buses, on television and radio commercials, on blimps over football stadiums, in glossy full page magazine ads and on t-shirts and other swag. It is the marketing equivalent of "Shock and Awe". It does not seek to build relationships, it does not look to understand the customer's true needs outside of focus groups and psychometric data-mining nor does it care about how much you may dislike it or wish it to stop. It is increasingly brash, loud and obnoxious, like a stalkerish masher in a singles bar as the night nears last call. Consumers seek any method available to shut it TIVO, by averting their eyes and attention away or by simply tuning it out.
Conversational marketing is not...
Not about driving streams of unqualified traffic to your website
Rather than trying to generate huge streams of traffic to your site, whether unqualified or not, in the hopes that some visitors will stay long enough to perhaps click a link and purchase a product, subscribe to your newsletter or engage your services, Conversational Marketing seeks to attract the correct target for your specific products, services or expertise and instead focuses on fulfilling their needs. The concept of marketing by real-time two way interactions allows you to capitalize on your expertise and passion about your subject. Instead of spending your time trying to attract clients by shouting at them with ads, you can engage them by providing what they need most...Help to get something done and education on how to do something, or even just by entertaining then or engaging them in relevant topical events.
Conversational marketing is not...
Not accumulation marketing
Conversational marketing is research, discovery, planning, strategy and implementation. This means that it is not a quick fix. You need to be in it for the long haul. With the exception of those of you that consider "Writer", "Video Producer", or "Spoken Word Artist" your profession, it will not be easy, but it will be worth it in the long-run. Through this approach you will build a portfolio of "Brand Assets" that would be the envy of any Fortune 500 company, but they will be uniquely yours...uniquely your story.
Conversational marketing is not...
It is not an excuse to continue to engage via unsuitable marketing techniques.
Poor product and customer support will cause some social media contact points to be used as the best place for consumers to share bad customer experiences.
Conversational marketing is not...
Not overly generalized
The process and results delivered are your unique prospective on topics and information of interest to your audience. So you should not be talking about puppies when you are an expert on roofing, foundations and house framing. First while everyone loves puppies, you need to respect your audience's time by giving them exactly what they are looking for without unrelated fluff. Next the key to success this marketing approach is providing valuable content that educates, answers questions or entertains. So, keep specific and keep in on topic.
Conversational marketing is not...
Not ego-driven (Me, Me, Me marketing) - Gimmicks - "get anything quick" schemes
Don't be so inwardly focused that you forget that it is also about content that starts with you giving them resources! Just keep in mind that it is not marketing through interruption, it is about providing value and don't be afraid to promote others who have valuable information that your audience will appreciate knowing about. Content sharing is a great opportunity to showcase other great vendors, because you are only as good as your resources, if you have great contacts with other businesses that offer services that compliment and partner well with yours and your audiences needs, it is a great win for you and them!
Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position. Contact our team to get your project started today! Click Here to Get a Quote Now!
About the Author: Jannice Boyd Almansur (http://www.jannice.info/) is Managing Director of Redberry Atlanta Website Designs. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business content marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the our BerryPatch Blog at http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419 and Redberry Atlanta Website Design website at http://www.redberryatlantawebsitedesign.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
14 Jan
Portfolio - RedberryDesigns.com
by Jannice Almansur -
Whew...Shafik and I have been working on our portfolio and updating some social media pages for our business. We are amazed at how much work we did in 2010 and how many new Redberry Designs creations exist because of that work. Please take a moment to visit our new portfolio... if you know anyone that needs a fresh look for 2011 please share it with them as well... http://www.redberrydesigns.com/
Findability! It's all about building a resource rich community...
Redberry Designs is an agency specializing in Online Marketing Solutions, Brand Identity Consulting and Website Design and Hosting for Small Businesses. Website design, development and content marketing is all about developing compelling brand messages that resonate with the target market and ideal clients and is most effective when used strategically and incorporated into the fabric of your business. Creating effective conversational based content and encouraging client engagement through the use of social media (Twitter, Facebook, LinkedIn, YouTube and Buzz etc.), online public relations, online community platforms and emerging web technologies is part of Redberry Designs' commitment to the sustainable success of small businesses.Use this link to check out my Google profile portfolio... A Google profile is very effective way to organically promote your businesses...contact a Redberry Designs team member to learn more about other ways we can help you optimize your findability! Contact Us Now!
25 Aug
Latest Video Production by Redberry Designs - My Journey into Midwifery
by Shafik Mansur -
As part of the Redberry Designs process for developing content for your website project, we often create videos as a very effective medium for conveying and promoting your message, products or services. For Miami midwife Sheila Simms Watson, we created a video that told her personal story of how she became a midwife. Using her existing bio that was on her old site, we broke it up into about 30 one to two sentence tracks in a script format and simply had her read the text out loud. We utilized AudioAcrobat's conference line feature for Sheila to call in and record the script at her convenience. Once the completed audio file was downloaded, we used Adobe® Soundbooth® to separate the file into individual tracks, trimming dead air and removing false starts. The edited tracks were then reassembled into one audio file and the sound quality enhanced. In conjunction with the website development of Spirit of Life Midwifery by Redberry Designs, we had accumulated many images and videos from Sheila of her mothers, babies and births. We selected the ones that we felt best conveyed the emotion and tone of the video subject and then created our video using Adobe® AfterEffects® and PremierPro®. Here is the finished product. My Journey into Midwifery.
Click here to visit Sheila's Spirit of Life Midwifery Facebook page to see how Sheila has leveraged this video content to create buzz around her business and stay top of mind in her existing community. Provide high quality niche resonating content and they will share. Here is a screenshot of Sheila's Facebook page showing the shares and wonderful comments made by her friends and fans after they viewed her video.
Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position. Contact our team to get your project started today! Click Here to Get a Quote Now!
About the Author: Shafik Mansur is CEO and Director of Marketing of Redberry Services Redberry Designs. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business conversational marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the Redberry Services Redberry Designs website at http://www.redberryservices.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
12 Jan
A few words about Redberry Services
Redberry Services is an agency built out of a passion for making our clients the best that they can be. We are not a template mill nor are we driven by self promotion. We do not believe in the me, me, me marketing that alot of folks practice in the online social media marketing space.
We are small, but we are equally very high touch. We care too much about getting it right to worry about fads. The work matters to us and we are not strangers to working hard for our clients. We do the heavy lifting so that you can do your core business. Our folks don't fit the mold; we are creating our own way each day. We're thinkers driven by action. We are what every small business owner needs in order to compete. Our agency specializes in research, discovery, action, and implementation. We are not trying to change you only shine a bright light on your positive features. Like any lover of art would, we are bringing to bear the creativity; technology and strategic marketing supported by a world class platform all delivered in a complete partnership driven online business solution.
www.RedberryServices.com | www.RedberryDesigns.com
Why We Blog?
Simply because we have so much to say...We are discovering so much new information every day, that even we find it hard to keep up with it all. So we know that our clients will find the resources we provide here helpful in making sense of it all. We specialize in working with small business owners, who have an overwhelming need for high quality professional marketing and branding solutions that are budget friendly.
Every day we monitor the many channels out there with excellent and valuable content, then consolidate the best of these messages and break them down into easily understandable tips, resources and how-tos. So when we say that we do the heavy lifting for you, this is an example of what we are talking about. Our value to our clients, and really to anyone that comes in contact with us is our ability to listen, comprehend, quickly find resources that support your needs and to act as a guide in implementation. Our gift to ourselves is being a gift to others. Here in the "Berry Patch" blog we share resources and information on everything from marketing, branding, online presence development and management, social media, and website strategies that are uniquely well suited for small businesses.
Why We are in Business?
Shafik Mansur is my husband and business partner. We started this agency out of a desire to make a difference in and to connect with our local area. He has always had an excellent eye for new trends in art, music and is a historian with a love of great music and languages. I, on the other hand, tend to be a consummate workaholic. I truly get excited by creating a great plan, laying out a project and strategic plan. It may sound a little odd to others, but to each his own. Our concept for Redberry Designs and Redberry Services is all-about providing a comprehensive solution for small businesses. In many ways we want to provide for our clients the affordable high quality solutions that we had wished were available to us as a small business owners.
So here we have combined a solution that takes into consideration branding, marketing and providing more that just a website, but more so a full service hosting platform with a powerful completely integrated database, content management, eCommerce and email marketing solution. We give you as a small business operator the powerful tools to level the playing field, allowing you to compete with the big guys...We put you back in control of creating lasting success!
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