by Jannice Almansur -
Redberry Designs 
Affordable, Professional and Customized Just for You…
A Strategy Focused Website, Marketing and Hosting package gives you the power to stay competitive!
Website Development, Design and Rebranding and Hosting Project
I came across this article on one of my favorite blogs, and wanted to share it with my clients and readers. The post addresses a topic that is something that I have had countless conversations about with you all.
In fact it was the topic of a recent speech that I gave at my Toastmasters' club. The introduction went something like this..."I find myself in constant battle with my clients trying to get them to commit, execute and follow-through on writing blog content for their sites. Some of the most common oppositions are that they do not have time, they are not writers, they sell widgets and widgets are not sexy or interesting enough to write about....and so on and so on. Oh yea, and my all time favorite objection "silence"! The phone line goes quiet and I can only imagine their glazed over expressions or the “deer in the headlights” look of utter fear. Needless to say no matter how I try, they are just are not getting it." ; Good evening fellow Toastmasters, friends and guest...
The speech was one of my typical attempts to provide valuable information, so I know that everyone gets my point or I at least hope that you all get that having a content rich blog and articles hosted on your own website domain is one of the most superior search engine optimization (SEO), Website Copywriting, Keyword Rich website content development strategies for small business owners...yada, yada, yada, and so on and so on...ok so enough already...
Here is an article that so eloquently addresses this issue and specifically the issue of "sell widgets and widgets are not sexy or interesting enough to write about". I would love to hear your feedback... Enjoy!
5 Content Strategies for Boring Brands
“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin
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by Jannice Almansur -
Redberry Designs
Affordable, Professional and Customized Just for You…
A Strategy Focused Website, Marketing and Hosting package gives you the power to stay competitive!
I came across this article on one of my favorite blogs, and wanted to share it with my clients and readers. The post addresses a topic that is something that I have had countless conversations about with you all.
In fact it was the topic of a recent speech that I gave at my Toastmasters' club. The introduction went something like this..."I find myself in constant battle with my clients trying to get them to commit, execute and follow-through on writing blog content for their sites. Some of the most common oppositions are that they do not have time, they are not writers, they sell widgets and widgets are not sexy or interesting enough to write about....and so on and so on. Oh yea, and my all time favorite objection "silence"! The phone line goes quiet and I can only imagine their glazed over expressions or the “deer in the headlights” look of utter fear. Needless to say no matter how I try, they are just are not getting it." ; Good evening fellow Toastmasters, friends and guest...
The speech was one of my typical attempts to provide valuable information, so I know that everyone gets my point or I at least hope that you all get that having a content rich blog and articles hosted on your own website domain is one of the most superior search engine optimization (SEO), Website Copywriting, Keyword Rich website content development strategies for small business owners...yada, yada, yada, and so on and so on...ok so enough already...
Here is an article that so eloquently addresses this issue and specifically the issue of "sell widgets and widgets are not sexy or interesting enough to write about". I would love to hear your feedback... Enjoy!
5 Content Strategies for Boring Brands
“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin
Redberry Services is an agency built out of a passion for making our clients the best that they can be. We are not a template mill nor are we driven by self promotion. We do not believe in the me, me, me marketing that alot of folks practice in the online social media marketing space.
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