27 Apr
Effective Video Promo Spots for your Small Business by Redberry Website Design
by Shafik Mansur
As part of Redberry Website Design's bundled website, marketing and hosting packages, we create a branded video to promote your business. These may involve onsite video shoots or we may simply use client provided images and audio depending on the package that you choose. Here is an example of a recent video that was produced by Redberry Website Design for Curtain Call Unlimited, Inc. and Juanita Richburg Seon. Curtain Call Unlimited, Inc. is a non-profit organization that serves to educate young people about Essential Media Literacy and Media Education Concepts. Curtain Call Unlimited, Inc.specializes in personal enrichment and media literacy training as well as providing outlets for the creativeness of the young people who receive the training.
Tell your compelling
story, quickly and relevantly! Video is an excellent way to communicate your
message in a dynamic interactive way. Web Video is an excellent way to deliver
your message, make a great impression and is one of the most effective methods
of communicating your business essentials. Online video adds a new dimension to
content marketing enhancing your website by making it effective and
competitive.
Redberry Website Design produced this video promo for Orlando Podiatric Surgeon Gary W. Chessman DPM, FACFAS as part of the website and online marketing project for OrlandoPodiatry.com.
Redberry Website Design produced this video promo for Orlando Podiatric Surgeon Gary W. Chessman DPM, FACFAS as part of the website and online marketing project for OrlandoPodiatry.com.
For Sheila Simms Watson, Licensed Midwife at Spirit of Life Traditional Midwifery, Redberry Website Design created a promotional video that introduces this beloved Miami Midwife using a biographical approach with Sheila Simms Watson telling her personal story of how she became a midwife and what the art and tradition of midwifery means to her. This video has had over 2,300 views to date.
Here are 5 excellent ways to promote your business using video!
Record customer testimonials -
on videos and upload them to YouTube. Then tweet about these videos, or mention them on Facebook, to get people to see them. .
Create videos to answer
your customers‟ most frequently asked questions, including questions they should ask but possibly don't know to ask.
Does your company adhere to some painstaking quality control standards?
Show these extra steps on video. Even if your competitors follow the same processes, you will come to “own” the quality control standards with your videos.
The rule of thumb is
that when people see the steps you take to make a quality product, they place a higher value on it.
Demonstrate how your product is used.
Show it in action, show how easy it is to use or how it solves a problem. Don’t assume your customers already know all this.
Whether its subtly blended into your web pages, stand alone clips or a branded YouTube page, Redberry Designs video production team can help you make an impact. We film, edit and create fast downloading flash web video for websites.
Get your website project started today or call now 1-770-783-023022 Mar
Easy Steps to Setting Up and Using Windows Live Writer to Post to Your Redberry Website Design Platform Blog.
by Jannice Almansur -
Using Windows Live Writer to post on the fly to your blog on the Redberry Website Design Blogging platform is a snap. Just follow these easy steps to first download Windows Live Writer then connect to your blog on the platform.
Step: 1 Download and Install Windows Live Writer
- Use this link to access and download windows live writer. http://explore.live.com/windows-live-writer?os=other
- Download the program
- Once the install begins >> select windows live essentials 2011
Be patient the download will take about 5 or more minutes.
Once the program completes it will auto launch. It will ask you to create a Hotmail account. Just follow the steps and the system will create the account for you. Once you have your account allow the install to complete. You will have to close and re-launch Outlook.
Step: 2 Create a Hotmail Account and Launch Windows Live Writer
If the program does not launch automatically or take you to the set-up simply select your windows explorer (Short cut= Windows Key+E
In the search bar type “windows live writer” and the program will be found. Select it to launch the program.
Because you already have a blog as part of your website on the Redberry Website Design platform you click Add blog account, and then follow the steps to set up your blog in Writer.
(This is the link to how to connect to the your blog on our system with windows live writer)
Step: 3 Set-up Your Redberry Website Design Platform Blog
Using Windows Live Writer for Blogs
|
Contents [hide]
|
The system uses the Metaweblog API, allowing you to use a variety of third-party blogging clients to control your blog externally.
Configuring The Blog Account
Step 1: Select The Blog Service
Make sure you have your credentials for your an existing blog created in the Admin.
You will need the following Items:
- remote posting URL for your blog to be added to this (http://mysite.com/MetaweblogAPI.ashx)
- username and password you use to login to the Admin Console
- root URL of your website
- FTP Host Details: FTP hostname: and FTP host Username:
If it's your first time running Live Writer, it will automatically prompt you to create a new blog account, otherwise, open Windows Live Writer and select "Create new Blog Account."
The first window you should see will ask you which blog service you are using. Select "Other Blog Service" and click "Next"
Step 2: Enter Your Blog Details
Enter the web address of the blog, followed by the username and password you use to login to the Admin Console.
This is the web address of your blog: It should look something like this…
http://yourcompanyname.redberrydesigns.com/_blog/yourblogname
If you do not have this information you can contact Me or Shafik or pull up your blog in your browser and copy the full address. Make sure that you copy the main blog address not the address of a post or secondary page.
Your Username and password are the same as what you use to log-in to your website admin area. If you do not have those use the link above to contact us.
If you'd like Live Writer to remember your password, click "Remember Password."
Click "Next"
Step 3: Select The MetaWeblog API
Under "Select Blog Type", choose the "MetaWeblog API" and enter the following URL, substituting "http://mysite.com" with the root URL of your website.
http://mysite.com/MetaweblogAPI.ashx
Enter this in the
Remote posting URL for your blog
http://yourcompanyname.redberrydesigns.com/MetaweblogAPI.ashx
or http://yourwebsitedomainname.com/MetaweblogAPI.ashx
Click "Next"
Step 4: Do Not Load Blog Theme
Our Blog API does not yet support previewing of themes/templates.
When asked if you'd like Live Writer to detect your blog theme and create a temporary post, click "No"
Step 5: Assign A Blog Nickname - You're Finished
If you'd like to assign a blog nickname that will only appear in Live Writer, enter it here.
Click "Finish" and you're done.
Configuring FTP for Image Uploads
Live Writer can automatically resize, upload via FTP and then embed images in your blog posts. To set this up, go Blogs > Edit Blog Settings and then select the "Pictures" tab from the left.
Step 1: Select “Upload pictures to an FTP server” then click “Configure FTP…”
Step 2: Enter your FTP details as you would for any regular FTP client.
Under “Publish pictures into this folder”, type /blogimages - this will be the directory in which embedded images will be stored.
Provide the absolute URL of this directory under “URL of picture publishing folder”, ie. mysite.com/blogimages/
Step 3: Now, when you click "Insert Picture" from the Live Writer interface and insert an image from your local machine, this image will automatically be uploaded via FTP and embedded in the blog post upon publishing.
Step 4: Working With Blog Posts
Opening, Editing and Deleting Posts
Go File > Open, then select the name of your blog from the left sidebar to see a list of all existing blog posts.
From here, you can open, edit and delete existing posts.
Creating A New Post
To create a new post, go File >> New Post.
Draft and Published Posts
Save as draft: If you'd like to save a draft of your blog post in the system to work on at a later date, simply click "Post Draft To Blog" from the "Save Draft" drop-down menu.
This will store the draft blog post in the system, but set the release year to 9999 so it is not displayed on the live blog.
Clicking "Publish" will set the release date to the current day, making it live.
Publish (makes post live): Clicking "Publish" will make the current post live on the front end of your blog.
Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position. Contact our team to get your project started today! Click Here to Get a Quote Now!
About the Author: Jannice Boyd Almansur (http://www.jannice.info/) is Managing Director of Redberry Atlanta Website Designs. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business content marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the our BerryPatch Blog at http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419 and Redberry Atlanta Website Design website at http://www.redberryatlantawebsitedesign.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
03 Mar
Guaranteed strategy to increase your website rankings.
by Shafik Mansur -
A blog attracts both new visitors and search engines to your site. Providing fresh content on your blog can increase the frequency of search engine spider visits and this promotes the ranking of your site in search results as an authoritative web site. The higher your site ranks in searches, the more likely qualified potential customers are to visit it and make a purchase or engage your services. Your blog simply makes your website easier to find.
Your content in the blog is there to attract, acquire and engage customers. Here is a guaranteed approach to using keywords properly to increase search engine rankings of your website.
Your blog posts should not only be relevant to your business’ products, services or industry, they should make ample use of the important keywords that people associate with your business. A keyword is a word or phrase that relates to your niche. These keywords are used to search for your business on the internet. Google, for example, even provides tools to allow you to determine the best keywords related to your products or services.
These words should then be generously incorporated into your blog posts in a natural density that is both readable and logical. The subjects of your blog posts can be taken directly from your top keywords. In addition, by working your location or business name into the blog post text, this will provide clear associations of your keywords to your location and/or business to the search engines.
Avoid over use of keywords by writing for humans. The complex algorithms that search engines use to rank sites have evolved to the point that simple keyword stuffing is considered an unethical practice because what you actually do is use the keyword in question throughout the text suspiciously often. Having in mind that the recommended keyword density is from 3 to 7%, anything above this, say 10% density starts to look very much like keyword stuffing and it is likely that will not get unnoticed by search engines. A text with 10% keyword density can hardly make sense, if read by a human. Google some time ago imposed a penalty for web pages that are keyword-stuffed and over-optimized in general; will result in lowered rankings. As long as your blog posts are written for humans to read and understand, then you should have little concern over possible ranking penalties for using keywords in your posts. A good rule though is to keep your keyword density around 2%. That percentage is for each keyword or phrase, not for all the keywords you might have in that post. If your keyword density is too high it can appear to the search engines that you are keyword stuffing. With the Google keyword tool, you can enter a few key phrases from your blog post and find out which terms are being searched, then nudge your post in that direction … go on, try it. It’s fun. There also is a tutorial to help you figure out how to use this tool and you can find it here.
Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position. Contact our team to get your project started today! Click Here to Get a Quote Now!
About the Author: Shafik Mansur is CEO and Director of Marketing of Redberry Services Redberry Designs. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business conversational marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the Redberry Services Redberry Designs website at http://www.redberryservices.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
Comments
Post has no comments.