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Best Strategies to Boost Your Online Visibility Using Video



by Jannice Almansur -

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Redberry Designs best tips for boosting online visibility with video
Please click on the image to the left to get a downloadable PDF list of the top 10 places to post and host your videos and this poster.






Video is an excellent way to communicate your message in a dynamic interactive way.

Web Video is an excellent way to deliver your message and make a great impression and is one of the most effective methods of communicating your business essentials. Tell your story quickly, compellingly and relevantly! Online video adds a new dimension to content marketing enhancing your website and should be considered by any website owner who is serious about making their website effective and competitive.

Now that you have made the decision to post your video online. Here are our best strategies and tips designed to help you to be found online, presented in these three videos produced by the team here at Redberry Atlanta Website Design.



Get ready to discover how to take clear steps to boost your visibility online using video. Playlist: Segment 1, 2 and 3: 





Summary of Segments:

Building Context




Summary of Building Context 

Start with creating context for your post by giving the search engines what they need to understand your video content.  And that is text that was written with these three keys in mind as they relate to the title, tags and description.  



You will want to take some extra care to as you craft the title, tags and description.

  1. Be very descriptive 
  2. Make them keyword rich 
  3. And keyword strategic 

Apply these three keys to any content that you post online and you will be well on your way to creating the context and relevance that both your search engines and prospects require to find your videos online.   

Make sure that you create the title and tags that give the most detail so that your topic is clear.  Try researching your keywords before including them in your title and tags.        

Distribution


In segment two, I cover distribution, which is very important.  You can either do this yourself or if you have a large project to get out, Redberry Website Design can do this for you. Whether you do it yourself or have us do it for you, the principle is the same, you take your video and publish it to different sites such as Vimeo, Slideshare, YouTube. One thing to keep in mind about these sharing services is that they all have their own unique engaged audiences. (Please click on the image at the beginning of this post to get a downloadable PDF list of the top 10 places to post and host your videos and well as the poster.)

Once you have uploaded your video to the video hosting sites, you can then share them to variety of places. You can them embed them to your blog, other bloggers sites, your webpages, and social media pages.

Covered in this segment is the biggest take-way which is that your video builds web context by having linked it from the video hosting site to your website and to other sites which continues to build context to help search engines understand what the video is about.  This is where the descriptive content you put in the title, tags and description really comes into play, but don't forget to also continue to build context when it comes to your blog and website.  Don't just post the video by itself. Instead, make it part of an written article and create a compelling title, tags and include links to other related resources or web pages on your blog for the video. 

At Redberry Website Design, we call this driving them back home... and is key to owning your own traffic.

Distribution on Facebook


Finally in segment 3, we have a specific conversation about how to use this video distribution technique for Facebook.  Facebook is the one time that we recommend that you not embed your video to share it. You can of course link to a YouTube video on your Facebook wall, however a superior approach is to upload your videos directly to Facebook.

Here is why....

Facebook's EdgeRank algorithm determines what we see in the news feeds. For instance, it does not include your friends' latest accomplishments in Farmville that really does not make it into the top news that we see by default when we log into facebook. It selectively pulls out the most interesting things, and most important to you is that it gives video a little more weight. So if you upload a video directly to Facebook, it is going to get some extra visibility love from EdgeRank. and if your people are liking, sharing and commenting on your video and interacting with it. That is going to boost it even higher. 

Now here is where something really awesome happens...

Imagine that you and I are friends on Facebook and I upload a video and you like it. The people who you are friends within your network are also going to see the fact that you liked that video, and they're going to see that video in their news feeds. Best of all there will be a "like" button to my video in your friend's news feed and you know what if your friend is into digital communications then I have just been introduced to them via you, now they have the opportunity to become a fan of my business page, because the invitation is embedded in that video.  So there is a real tangible bonus when you upload video directly to Facebook.

So all of this is great, but please keep in mind that video is an excellent way to get relevant information to your audience, so make sure that your video has information that they want, like or will find interesting, and will want to share, like and engage. All content is not created equal, so try to make yours interesting and relevant for your target audience ...follow these steps and you will supercharge the online visibility of your video content.  





Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position.  Contact our team to get your project started today!  Click Here to Get a Quote Now!




About the Author: Jannice Boyd Almansur (http://www.jannice.info/) is Managing Director of  Redberry Atlanta Website Designs. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business content marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the our BerryPatch Blog at http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419 and Redberry Atlanta Website Design website at http://www.redberryatlantawebsitedesign.com. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.







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