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  • Promotional Video - Created by Redberry Designs for Spirit of Life Midwifery



    Florida Licensed Midwife, Sheila Simms Watson, the "Miami Midwife" tells of her personal journey into the practice of traditional midwifery.

    • Spirit of Life Midwifery Adopts Community Based Strategy to Improve Brand Image and Increase Competitive Advantage

    Spirit of Life Midwifery is the creation of Miami midwife Sheila Simms Watson. This successful, very well respected and beloved Florida licensed midwife has been assisting women in home birth and water birth for over 11 years. -

    Her existing website had outdated graphics, missing pages and a low visibility in search engines which made marketing and branding results equally inadequate. Her website simply did not portray her as the knowledgeable birthing expert that she is. Sheila related to us during our initial discussions that she was looking grow from practicing midwifery to a more instructional and advocacy role in midwifery. Her existing site was clearly not the vehicle for her ambitions with so few resources and incompleteness.

    *Sheila related to us during our initial discussions that she wanted to broaden her customer base as her primary objective. It entailed engaging a stretch or growth market of families and women. Her traditional client base are women who are aware of and practice a alternative and holistic life styles and are active parts of this community and are the traditional demographic group for midwifery.

    However, recent growth in the popularity of healthy life styles, healthy eating and trends in green living have opened the exploration of midwifery, homebirth and water birth up to a whole new group of women. This demographic group, tends to be between the ages of 20 to 37 (the prime childbearing years), well educated and active on the internet. In fact, they use the internet as their primary research tool.

    Sheila wanted to find a way to reach these other groups. She called it moving away from "preaching to the choir" to the next tier of families that are looking at the "natural" appeal of home and water birth. They may be researching options to traditional in-hospital birth. Her secondary objectives were improving the site's design and layout, as well as the site's functionality and navigation. She was also interested in creating an online community. “Clients need to know that we are part of the community. Building relationships is our lifeline – it reinforces my commitment to the women and families I help by building bonds of trust between us,” says Sheila Simms Watson, LM, CPM, of Spirit of Life Traditional Midwifery, Inc.,

    A blueprint for successful community building

    In May 2010, Redberry Designs proudly announced the launch of a new site Spirit of Life Traditional Midwifery under the auspices of Sheila Simms Watson, Florida Licensed Midwife.

    The website is an education resource for childbearing women seeking to have their babies at home with a licensed Florida midwife covering such topics as nutrition, exercise, tests, water birth, preparation for birth, the art and practice of traditional midwifery and holistic health.

    The new site is also a resource to aid in the transfer of knowledge for women, spouses/partners, families, and to supplement education for midwives and birth workers. This site will provide the opportunity to learn more about the full range of services and care offered by Spirit of Life Traditional Midwifery.

    "It is a great resource for anyone who wants to increase their knowledge about natural birth, water birth, home birth and the traditional practice of midwifery” said Jannice Mansur, CEO and owner of RedberryDesigns.com. “The websites embody a concept that presents a cohesive, fresh and revitalized image for the organization. We expect the site to be a visual representation of Sheila Simms Watson, LM, CPM’s message and her expertise in this ancient time honored tradition.”

    Use the following helpful links to view all the wonderful ways that Redberry Designs has helped Spirit of Life Traditional Midwifery amplify their voice, build credibility, and own their traffic...


    Discover Your Alternatives -

    Home page has multiple levels of navigation and acts as a traffic cop to get visitors to their destination quickly:  Visit this Page

    Welcome to Our Village -

    The Family village portal page is the entry into a growing and vibrant network of mothers, partners, midwives, doulas and birth workers sharing knowledge. We have provided users a rich experience by giving them many ways to connect:   Learn More»

    • Join Sheila, the "Miami Midwife" on her blog "In My Mother's House"
      • Visit this page




    • Spirit of Life's flash movie intro page featuring Birth Stories web app provides users with a visual and auditory preview of the brand and instant connection with other mothers and their success stories (testimonials) with Sheila Simms Watson and her team at Spirit of Life Traditional Midwifery. Visit this page

    • In Spirit of Life Traditional Midwifery's "Our Village Forum" their users can connect with others with a shared commitment to traditional, natural out of hospital birth. Visit this page


    • In the Spirit of Life - Village Portal Resources guide their users will find everything from help on holistic nutrition to exercise to breastfeeding resources. Visit this page

    Spirit of Life's FAQ provide users with answers to their questions about the midwifery services, the village portal and how to use the website.Visit this page


    All of Redberry Designs' sites come with a beautiful custom branded coming soon page which gives users a preview of the website to come and provides a quick contact form.
    Once the project is completed, this "Coming Soon" page is slightly modified to become the site's contact page. Visit this pare



    Social Media Marketing

    Developing compelling brand messages that resonate with the target market and ideal clients is most effective when used strategically and incorporated into the fabric of your business. Creating effective conversational based content and encouraging client engagement through the use of social media (Twitter, Facebook, LinkedIn, YouTube and Buzz etc.), online public relations, online community platforms and emerging web technologies is part of Redberry Designs' commitment to the sustainable success of small businesses.

    To support this commitment, we have developed a series of social media marketing programs just for small business owners as part of our all-inclusive website development and online branding package. When ever possible, all information posted on the social media is written as lead-ins to follow the complete article or post on the Spirit of Life Midwifery website.

    Visit Spirit of Life Traditional Midwifery's social media pages to see how we created a unique branding and marketing plan for Sheila Simms Watson, "the Miami Midwife", and Spirit of Life Traditional Midwifery.

      Facebook Business Page Management

      The Miami Midwife on Facebook -

    As part of the project and ongoing maintenance program we set up and managed a Facebook business "fan" page. This included identifying and sending "like" requests to targeted prospective clients, Sheila's exisiting Facebook personal friends and strategic business partners in traditional midwifery and home birth industry to increase Sheila's visibility. We posted original articles each week to Sheila's Facebook business page in the notes section. The articles contained specific keywords that are relevant to the traditional midwifery industry.
    Use this link to visit The "Miami Midwife on Facebook"

      Main Facebook Account Features:

    • Wall Management - Respond to general inquiries and comments as appropriate. We notify our client's by email of posts to which they should directly respond.
    • Friend Management  - Identify and send custom requests to targeted prospective clients and strategic business partners weekly.
    • Monthly Reports Provide - progress reports to track the effectiveness of their social media marketing campaign.

      Twitter Account Management

      The Miami Midwife on Twitter -

      As part of the project and ongoing maintenance program, we set-up and manage the Twitter following. This included following strategically selected leaders in Traditional Midwifery and Home Birth industry to increase Sheila's visibility. Monthly we purge inactive or undesirable followers. From the start of the project , we create an informative custom twitter background, to get the account started and push out custom written tweets. Redberry Designs posted three to five tweets per week for Spirit Of Life Traditional Midwifery which were designed for brand development and to inspire action. Tweets generally had links back to the website. As well, we prepare a Monthly Analytics Reports with a recap of progress to enable our clients to track the effectiveness of Twitter marketing campaign.  Use this link to visit The "Miami Midwife on Twitter"

      Main Twitter Account Features:

    • Custom Twitter background - Designed to fit multiple monitor sizes, branded to tie into corporate brand identity.
    • Informative - includes all contact information on sidebar.
    • Customized personal image to brand the profile


      YouTube Channel Management

      The Miami Midwife on YouTube -

      As part of the project and ongoing maintenance program we set-up and manage the YouTube channel following.  This included following strategically selected leaders in Traditional Midwifery and Home birth industry to increase Sheila's visibility. From the start of the project we create the custom YouTube background, get the account started and upload your custom videos as well as those from industry leaders and complimentary topics.  Redberry Designs posted two to three videos per month for Spirit Of Life Traditional Midwifery which were designed for brand development and to engage Sheila's audience.  As well all of our clients receive a Monthly Analytics Reports with a recap of  progress to enable our clients to track the effectiveness of Twitter marketing campaign.  Use this link to visit The "Miami Midwife on YouTube"

      Main Youtube Account Features:

    • • Custom YouTube background - Designed to fit multiple monitor resolutions, branded to tie into corporate brand identity.
    • Informative - includes all contact information on sidebar.
    • • Customized personal image brands the profile


    In addition, Redberry optimized Sheila's personal LinkedIn page, create a LinkedIn company page for Spirit of Life Midwifery and found appropriate midwifery associations, discussion and trade groups for Sheila to join on LinkedIn.


    Contact Redberry Designs

    Today to take advantage of our all inclusive online business solution!

    Increase the traffic to your business by making sure that you own your brand idenitity and your online traffic, contact our client services team today.

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