Content Marketing Defined

According to Wikipedia...content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. We believe that it has a profound affect on the effectiveness and quality of the Internet experience as a whole.  Higher-quality, relevant and valuable content positively impacts us all.  Here are just a few thoughts from one of our favorite content marketing blogs... 


Marketing Is Impossible Without Great Content... 

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action. So now, if you remove the relevant and valuable that is the difference between content marketing and the other informational garbage you get from companies trying to sell you "stuff." Companies send us information all the time - it's just that most of the time it's not very relevant or valuable (can you say spam?). That's what makes content marketing so intriguing in today's environment of thousands of marketing messages per person per day. Good content marketing makes a person stop… read… think… behave… differently. ~Junta42~


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