What is Keyword Research


Keyword Research
is a vitally important aspect of your Redberry Website Design project's search engine optimization process. If your website is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and irrelevant rankings. Most business purchasers looking to buy a product or service begin the process by using a search engine like Google or Yahoo to find vendors and product information. The first step toward ranking high in the results for the most common terms that people search is to have the right keywords as part of your online presence. For example, if you’re a orthopedic surgeon and you’re putting out some great content about “hallux valgus” but everyone’s actually looking for information on  “bunions” you’re not reaching anyone. Likewise, if the conversation is about “curb appeal” and you’re talking about “landscaping,” you will not be a part of that conversation.

Redberry Website Design uses advanced keyword research tools to determine the keywords are most relevant to your business, searched often, and non-competitive in order to drive the maximum amount of traffic to your site from potential customers who are looking for the products and services that you provide. 

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