What are Website Analytics?

Website analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing website usage. Website analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Website analytics applications can also help companies measure the results of online advertising such as Search Engine Marketing campaigns to drive traffic to customized landing pages on their site. It helps one to estimate how the traffic to the website changed after the launch of a new online advertising campaign. Web analytics provides data on the number of visitors, page views, etc. to gauge the traffic and popularity trends which helps doing the market research.

On the Redberry Website Design hosting platform, an easy to view online dashboard is provided and you able to set the date period to see the analytics results for today only, yesterday, last week, last month etc. going back 1 year. There are charts telling you:

  • Where your visitors are coming from (Geo Location)
  • How many visits and page views you've been receiving per week over the last 3 months
  • New and Returning Visits - your online business is able to differentiate new visitors to your site and visitors who are coming back for another visit.
  • Top Sources tells you how people are reaching your website, whether they're typing the link directly into their browsers (direct), they're clicking on links from other sites to reach your site (referral), they're clicking on links from email newsletters you've sent them (campaign) or they've found your site by using a search engine
Your Redberry Website Design online business keeps very detailed statistics on the interactions that occur on your hosted website. Not only are popular indicators such as traffic and visitors tracked but there are also more drilled down statistics such as which pages your visitors are landing at your site and how long they stayed on your site so you can focus on those specific messages and calls to action that you put on those pages.

Once a week, Redberry Website Design sends each of our individual website hosting clients a comprehensive website analytics summary displayed on easy to follow graphs. Click here for information on the website analytics reporting. 


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